We have a one-page website serving as a landing page for Google Ads traffic. Recently several of our competitors started advertising on Google Ads, and our ads now show mainly on the bottom of the SERPS (below the organic results).
In a bid to try and improve our placement and get the ads to show in the upper section, we want to improve our "Landing page experience" score which is "Below average".
The website contains very little content, for good reason, and I don't want to add a lot of text. I thought about adding content in a tabbed section, where the first tab consists of the information that appears on the site now, and clicking on the other tabs will bring up a few paragraphs of text.
Could that help the Landing page score, or since the text is not shown to the user initially and only becomes visible once a user has clicked on (or hovered over?) one of the tabs Google will disregard it when the landing page experience score is calculated
