I have a little campaing for an affiliate for which I bid only $0.05, the budget is tiny, too, about $80.00/month.
There are like 9 ads showing for this keyword and I'm on the position 5.
Which other factors are considered for the position in the ads besides biding and budget?
I can't believe my ad is above 4 companies offering the product directly, while I'm only a landing page for the affiliate.
Max Cost Per Click in your case is .05
CTR - Click Through Rate of the keyword. Presumably you have a higher CTR than the lower rated ads. Believe it.
Please don't say you're "only" a landing page for an affiliate :)
Affiliates often present the most relevant offers for the searcher's query. You are likely marketing a "certain widget" and scoring well on that term.
This is sort of an aside, but since recent changes in matching algorithms, you're probably showing mostly for those who search for "certain widget", not just "widget". Those searchers are more likely to click and hopefully buy.
Large companies with huge budgets who appear above and below you have "earned" the right to match anyone whose search query includes "widget". They may or may not carry "certain widget" and if they do are just as likely to dump you on their home page so you can do a site search for "certain widget". Not exactly the intended result.
So despite all the knocks affiliates take on this board and from AdWords policies, affiliates quite often provide the most relevant and targetedresults for the searcher by bringing them right to the "certain widget" they were looking for.
When I have more time than just to jot, I'll detail the results of several search tests that I've tried that prove the efficiency of affiliate marketing in AdWords.
patient2all
So despite all the knocks affiliates take on this board and from AdWords policies
Affiliates are still allowed to advertise on Adwords,
just like anyone else. There is nothing stopping you
from advertising because you are an affiliate.
