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What is everyones ROI?

How well are you doing?

         

zeus661

3:01 pm on Mar 27, 2005 (gmt 0)

10+ Year Member



Mine runs between 250% to 350%. But overall I have averaged 300% or 3 times my investment. This is working with Google Adwords and CJ. How are you doing?

What do you consider a good ROI?

At what point is it not longer good for you?

In looking at my figures I do not take into consideration the time I spend at my PC. This is strickly my Adwords cost versus commissions.

I would like to hear from others how you are doing.

Thanks

eWhisper

3:15 pm on Mar 27, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



A lot of this depends on if you're an affiliate or a company selling a product. It also depends if you're taking lifetime visitor ROI into consideration, and exactly what you're measuring when you consider ROI.

Many eCommerce companies like to spend 15-25% of profits on marketing, therefore, ROI goals are usually 400-600%.

Affiliates like to make a profit, and many large affiliates (amazon/ebay ones come to mind) run ROIs of 120-150% and are very happy with those numbers.

Others are willing to take an initial loss on AdWords as their average visitor either buys multiple times a year, or buys a subscription (such as webhosting) - so the initial ROI looks very negative - but the lifetime visitor value is quite positive.

It's very hard to discuss ROI without getting into what you're measuring and the marketing goals of the company.