Welcome to WebmasterWorld Guest from 54.242.115.55

Forum Moderators: buckworks & eWhisper & skibum

Google Took Down 2.3 Billion Bad Ads in 2018

     
10:43 am on Mar 14, 2019 (gmt 0)

Administrator from GB 

WebmasterWorld Administrator engine is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:May 9, 2000
posts:25900
votes: 871


Google has reported it took down 2.3 billion bad ads in 2018, which is a staggering number, and that was actually down on last year.
It just shows how many bad ads there are out there.

Is google getting better at detecting bad ads, or bad actors before they succeed in placing ads? It says it has done a better job of detecting the bad actors before they can get their ads out there.
[blog.google...]
7:12 pm on Mar 14, 2019 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:June 20, 2006
posts:2093
votes: 67


Yet the number of bad ads keeps growing... go after the people behind the ads.
Maybe train the robots to police things... :-)
8:28 pm on Mar 14, 2019 (gmt 0)

Administrator from US 

WebmasterWorld Administrator not2easy is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Dec 27, 2006
posts:4198
votes: 264


I have wondered whether they bothered to look into accounts that AdSense publishers take the time and effort to block since the same type of ads do not go away for long without returning under a new URL. I'd think it would be simpler to investigate advertisers the way they do publishers to maintain a more productive system.
8:54 pm on Mar 14, 2019 (gmt 0)

Senior Member from US 

WebmasterWorld Senior Member tangor is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Nov 29, 2005
posts:9233
votes: 780


^^^ True ... and since commonsense is apparently no in vogue, I remain an ad blocker/script killer when surfing as a user. :)

NOTE: I do keep a separate browser to see what all the noise looks like. (sigh)