4 clicks, 100% bounce, 0s on page ?

[Mark_A]

Can 4 visitors from Google Ads really spend 0 seconds on the page before bouncing?
Or are these 4 visitors somehow less than genuine?

There are 6 more from the same campaign.

[Mark_A]

Got a whole load more today, 1 click, 100% bounce, 0 seconds on the page.
Seems wrong.

And if google is showing time on page in seconds it obviously intends to record times like 1-5 seconds or it wouldn't have calibrated this measure in seconds.

[Mark_A]

Browsing around there is the suggestion that Google can only calculate time spent on page if the visitor clicks a link to visit another page, if this is true then 0s time on page (for visitors that don't visit another page) should not be a worry.

[RhinoFish]

Where are you reading the stats, in Google Ads, or in Analytics?

[Shepherd]

can only calculate time spent on page if the visitor clicks a link to visit another page

If true than 100% bounce rate reported would have to be an assumption instead of a measurement, right?

[ogletree]

Bounce rate and time on page have no connection. There are bounces per page and per website. It has to do with the math using bounces and entrances.

[RhinoFish]

Some good reading here...
[support.google.com...] (see paragrapgh 3)
[support.google.com...]
[support.google.com...]
[support.google.com...]

[Shepherd]

Bounce rate and time on page have no connection.

I don't think anyone said it did.

Good info RhinoFish. So, in GA a "bounce" and "0" time on page is recorded when no subsequent page (on the same site) with tracking code is loaded.

[Mark_A]

Hi all, sorry been away a while.

Where are you reading the stats, in Google Ads, or in Analytics?

I am reading the stats in Google Ads. (but the stat comes from Analytics)
Whenever it shows 100% bounce it shows 0 Avg Session Duration (Seconds).
When bounce is less than 100% it shows a positive Avg Session Duration.

I don't think the session duration stat makes sense, even someone who bounces has to take a second or two to look and then make the decision to bounce.

eta Rhinofish the following from your first link seems to sum it up

These single-page sessions have a session duration of 0 seconds since there are no subsequent hits after the first one that would let Analytics calculate the length of the session. Learn more about how session duration is calculated.