Welcome to WebmasterWorld Guest from 54.172.221.7

Forum Moderators: buckworks & eWhisper & skibum

Google Takes Action Against Unofficial ESTA Ads

     
12:17 pm on Nov 26, 2018 (gmt 0)

Administrator from GB 

WebmasterWorld Administrator engine is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:May 9, 2000
posts:25784
votes: 834


Google has finally taken action to remove unauthorised ESTA (Electronic System for Travel Authorisation) ads which appear on its site. The ads are most often over-priced ways for users to apply for the U.S. travel authorisation, which is available from the U.S. government at $14.
These ads break google's terms of use, which doesn't permit such ads: "charging for products or services where the primary offering is available from a government or public source for free or at a lower price".
The company says it's using machine learning to deal with the ads, rather than relying on manual processes to remove the ads.

The search ads will no longer appear above the official site in the SERPs, however, it doesn't stop sites appearing lower down the SERPs than the official site.

Google will now be employing the machine learning to deal with similar ads in other markets.
[bbc.co.uk...]
2:05 pm on Nov 26, 2018 (gmt 0)

Administrator from US 

WebmasterWorld Administrator not2easy is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Dec 27, 2006
posts:4119
votes: 260


What kind of "action" is that? They can identify these ads that violate their terms well enough to keep them out of the top Ad spots, but not quite well enough to stop taking their money?
3:17 pm on Nov 26, 2018 (gmt 0)

Administrator from GB 

WebmasterWorld Administrator engine is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:May 9, 2000
posts:25784
votes: 834


but not quite well enough to stop taking their money?


hehehe, that's a good point, and one that might not go down too well.
Surely, the proper way would be to stop the ads before they are submitted.