joined:Apr 8, 2002
singe august this year we see an increasing number of counterfeit fake stores coming from china. At the beginning they were only using our packshots and brand logo listing our products with 80% discounts in google organic serps. After successfully taking down many of their sites they started using our brand name as subdomain for godaddy sites and started to advertize in google bidding on our brand name. We have also removed this site from google ads so they started new ads with only using our official ad text without the brand keywords. Only the subdomains contain our brand, they use just auto generated alphanumeric domain namens and they continue bidding on our brand name. It takes a long time and many emails to the various trademark teams at google until taking down such an ad. The infringers now started to always have a second ad in the queue so once an ad gets removed the next comes online immediately. Since our brand is world known (footwear) and they pay the highest cpc they steal a lot of our traffic and are seriously hurting our business. The ads are shown in our largest market country and they use all kinds of oldschool techniques like GEO cloaking or daytime parting which makes it very hard to spot and report.
Any idea how to stop this kind of fraud other than continuing to report the infringers to the google tm team?
Thanks for any ideas!