Welcome to WebmasterWorld Guest from 54.172.221.7

Forum Moderators: buckworks & eWhisper & skibum

Brand bidding by chinese counterfeits sellers

Continously stealing traffic from our brand site

     
12:51 pm on Oct 28, 2018 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Apr 8, 2002
posts:2015
votes: 0


Hi together,

singe august this year we see an increasing number of counterfeit fake stores coming from china. At the beginning they were only using our packshots and brand logo listing our products with 80% discounts in google organic serps. After successfully taking down many of their sites they started using our brand name as subdomain for godaddy sites and started to advertize in google bidding on our brand name. We have also removed this site from google ads so they started new ads with only using our official ad text without the brand keywords. Only the subdomains contain our brand, they use just auto generated alphanumeric domain namens and they continue bidding on our brand name. It takes a long time and many emails to the various trademark teams at google until taking down such an ad. The infringers now started to always have a second ad in the queue so once an ad gets removed the next comes online immediately. Since our brand is world known (footwear) and they pay the highest cpc they steal a lot of our traffic and are seriously hurting our business. The ads are shown in our largest market country and they use all kinds of oldschool techniques like GEO cloaking or daytime parting which makes it very hard to spot and report.

Any idea how to stop this kind of fraud other than continuing to report the infringers to the google tm team?

Thanks for any ideas!
4:52 pm on Oct 28, 2018 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:June 20, 2006
posts:2077
votes: 63


Can you trademark your brand name, then file the trademark with Google (and others)?

I ask "can" because, depending on your brand, getting a trademark might not be possible.

If you have a TM on File, then G will normally police and enforce the legal exclusivity, but they'll still try pesky attempts (like misspellings).
3:20 pm on Oct 30, 2018 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Apr 8, 2002
posts:2015
votes: 0


Our brand name is trademark registered but google allows advertizers to bid on the brand name and to run ads using the brand name in sub/domains. I report new infringements every day to google using their online form but every day a new ad follows. I don't know why google is unable to stop the infringers on account level instead of removing one ad after the other day by day.