joined:Oct 27, 2018
That's the advice from the book "one page marketing plan" which I'm currently enjoying
The theory goes as follows
If you spend $100 buying 100 clicks and only 2% of those people are in a buying mood then you've wasted $98.
Instead you should be targeting:
1. the 2% who are ready to buy AND...
2. the 8% who might buy in the next few days AND...
3. the 30% who might buy in the next few weeks AND...
4. the 30% who might buy in the next few months.
The remaining 30% will never be in the buying mood.
And the way to target the 70% is to offer them a PDF download or brochure etc and then nurture a relationship over the coming days, weeks and months so that when they finally do get into a buying frame of mind they will have you at the top of their list.