Clients competeing for same terms

how to ensure they both appear

[clickthinker]

Hi

We have a few clients that compete in similar markets and when it comes to sponsored listings they do overlap on a few terms.

Is there any way i can ensure that both clients will appear foe a certain term in adwords?

Both have similar budgets and max CPC. but for some reason only the one seems to appear.

The one campaign is quiet a bit older, ie has been running for some time. Could this history CTR have anything to do with it?

There has been some activity on the second campaign, but whenver i - or the client - does a search, they never appear...

thanks

[edit_g]

Is there any way i can ensure that both clients will appear foe a certain term in adwords?

To be entirely fair - most professionals have a 'covenant not to compete' clause in their contracts to ensure that this sort of thing doesn't happen.

[eWhisper]

If you have these clients in the same account, then both will never appear at the same time. Only one ad per search per account will ever be seen.

To be fair to these clients, you'd have to give them each their own account.