How to get Started with Google Adwords

I want to start work on google adwords. So please give me suggestions how t

[swetha]

Hi, Im New to this forum,

I want to start work on Google Ads. As I know about Google AdWords but not yet worked.so confused about how to get started with Google AdWords. What are the steps need to take before going to start ads on google? So please give me suggestions.

Thanks, in advance.

[Mark_A]

Hi Swetha, my advice would be to start small.

Set daily budgets so there is a limit on how much money you can spend.
Set the geographic locations you want your adds to show in.
Set the times of day you want your ads to show.

Pick a few keywords that are definitely of interest to you. You could start with them as exact match also to reduce the chance of wasting too much money.

I have a routine first thing which is to log in and check yesterday's results, I check keywords that have been triggered and also search terms that were used. Often it used to prompt me to add some negative keywords immediately.

[RhinoFish]

1. Start calling it Google Ads (they renamed it, "AdWords" is retired as a name).
2. Academy for Ads training is a good starting place: [support.google.com...]
3. Bid low to start, and where Mark above said to use Exact match, definitely do that!
4. Mark's advice to run Search Terms reports, and develop Negative keywords, also spot on!

[quiver]

Hi Swetha

All point above are must do's.
For me the most important starting point is to work out how much you make off a sale. Work out how many people you think ( or know) on average need to come to your website to make a purchase. This will help you decide how much you can pay per visitor. For example if you make $50 profit per sale and it takes on average 100 visitors to make a sale then you can bid a maximum of $0.50 per visitor ( excluding repeat purchases). This will help you work out first if PPC can work for you and which segments you should start in. Typically in pricey competitive niches, the cheaper clicks are the more long tail, low volume searches. You may need to start with low volume terms but potentially profitable areas first, then improve your funnel and conversion rates on your website and then look at moving into higher cost per click terms, where the volumes are. So in summary - know beforehand whats the maximum price you think you can bid and re-look at this as you learn more.