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The new Adwords (Google Ads) interface is terrible

     
6:35 pm on Aug 7, 2018 (gmt 0)

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Is anyone else having difficulty managing their account using the new interface? It took me years to learn the old system for navigating around my ads and changing budgets. I can't even get the app to work.
6:45 pm on Aug 7, 2018 (gmt 0)

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Might want to use adwords editor instead.
8:31 pm on Aug 7, 2018 (gmt 0)

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For me it works best in Chrome.

I agree there are some things still needing improvement.
9:06 pm on Aug 7, 2018 (gmt 0)

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Definitely not my favorite change that Google has made to the Paid Search system... It's gonna take me a while to get used to calling it Google Ads instead of Adwords. I feel like a cheating husband that accidentally calls his wife by the wrong name? ...lol
1:27 pm on Aug 8, 2018 (gmt 0)

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Yes, you really have to use Chrome nowadays when looking at anything Google publishes. Still, I find the new organization of information cumbersome and too spread out. It's impossible to look at on a mobile device. The pages aren't responsive. So, I am definitely going to spend less money with Google Ads.

I wish they would just stop tinkering with their products. It's really irritating.
2:07 pm on Aug 8, 2018 (gmt 0)

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It's the Millennials! lol... They grow up with Smart Phones and think they know how to design websites, but they forget that the majority of us have been doing this for 10+ years (15 myself). They have no idea about usability and then get a job from Google FOTB from college and then convince the other Millennials to do it their way. No real world experience, but think they know everything. **OFF SOAPBOX** . Who really knows, but I like my excuse...lol... it makes me feel better to have someone to be angry at other than just Google. Please nobody take this personal... I have a dry sense of humor and I'm talking Sh*t...Good Day!
5:00 pm on Nov 5, 2018 (gmt 0)

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I felt the same way at first. I had a client that wanted to meet every morning to go over a bunch of accounts and asked me to use the new interface. That really helped a lot. I'm very used to it now.

Here are the things I still don't like.
1. It is very slow
2. I can't see the campaigns and ad groups without clicking on the left side slide-out menu.
3. Things are too spread out. I used to be able to get to things quickly with tabs. I have to spend extra time moving the mouse long distances to get to things. It takes a lot longer to get to ad extensions than it used to.
4. I really don't like the way locations work now.
5. If I try to select text in an edit box with the mouse it closes the edit box and I have to open again.
6:00 pm on Nov 5, 2018 (gmt 0)

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I've been using it more consistently now since my last rant... I also agree with @ogletree and his list of "don't likes". That said, my biggest complaint to date is still that I don't find it "Faster" than the old interface which is what Google was selling to us when they first released it. I actually find it slower... much slower, and this has nothing to do with navigation but everything to do with page load. Other than that it's slowly growing on me now, but there are still major issues that need to be fixed which have all been named here for the most part...
2:45 pm on Nov 7, 2018 (gmt 0)

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My preferred method of working with ads is to shoot from the hip after getting a sense of how effective a campaign is doing at the moment. I raise and lower bids without hesitation, but now it's hard to get a quick sense of how I'm spending money and how campaigns compare. This new version of Google Ads is still too cumbersome. I'm definitely spending less now compared to the same time last year. I wish they would bring back the old version.
4:14 pm on Nov 22, 2018 (gmt 0)

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I prefer the old system, I found the old one easier to use.