Hi just hunting for ideas, a couple of months ago I hacked our bids down on the thinking that I no longer wanted to rank #1 for my keywords but was quite happy to rank #2 #3 or #4.
Things progressed ok for some weeks / month or two, but in the last 3 weeks my clicks have declined significantly. I have experimented with raising some bid amounts again but to no avail.
It is of course also half term at the moment in the UK which will have some effect. But my clicks have fallen off a cliff so I don't think school holidays can have caused such a dramatic decline.
What do you think?