Google has always felt free to exceed daily campaign budgets so long as the excess is balanced out on low-spending days. Back in October they expanded their
limits on overcharging. They publicized it as "overdelivery". I can live with it.
But, in recent days I have found situations where Google billed me more than the stipulated bid. When I put in a bid, I am saying that is the maximum CPC I am
willing to spend. Google is breaking the long-standing policy that advertisers set their max cost per click. Google is charging me more for clicks, and not by a few pennies, but by several dollars.
I asked my Google rep and he said it was the overdelivery policy. He pointed me to their policy at [
support.google.com...]
But there is nothing in that document about bids or CPCs. It says they might overdeliver clicks, but nor overcharge for a given click.
Has anyone else experienced this problem?
