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Users Can Now "Mute This Ad" on Google, on Websites, and in Apps

     
4:36 pm on Jan 25, 2018 (gmt 0)

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Google has added greater user control to Ads Settings to allow users to "Mute This Ad [support.google.com]" and importantly, reminder ads that are often the most annoying.

For advertisers it'll cut back on the opportunities to re-market the products and services with the reminder ads, but for users this has to be a helpful move.

Today, we’re rolling out the ability to mute the reminder ads in apps and on websites that partner with us to show ads. We plan to expand this tool to control ads on YouTube, Search, and Gmail in the coming months. Users Can Now "Mute This Ad" on Google, on Websites, and in Apps [blog.google]


[adssettings.google.com...]

https://storage.googleapis.com/gweb-uniblog-publish-prod/original_images/AdSettings_ReminderAds.gif
5:10 pm on Jan 25, 2018 (gmt 0)

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This is only bad news for advertisers who overdo their remarketing to the point that their ads become annoying.

If advertisers were smart they'd set their settings so their remarketing ads stay below that threshold.

Set impression caps to limit how often ads are displayed. As well as being a better experience for users, this will help to control costs because the CTR goes down when ads are overexposed, which in turn triggers higher CPCs.

Include multiple ads in your remarketing campaigns so there's some variety in what users see.

Build custom combination lists so that someone who has already purchased from you is excluded from the majority of your remarketing ads.

Structure your remarketing to achieve courteous reminders but not a full-out barrage.
5:19 pm on Jan 25, 2018 (gmt 0)

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Great tips there, buckworks, thanks.

I completely agree, it's advertisers that abuse it that will suffer, and I have to say, it's more than a few that do. I do hope that the "mute" will feed back to the advertisers so they can take notice and it won't get lost in all the other stats.
3:16 am on Jan 27, 2018 (gmt 0)

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Make the ads you see more useful to you when using Google services (ex. Search, YouTube
It's the abusive advertisers who lose yes... but if this applies to all Adsense, it's also all the website owners who rely on that income that will also lose.



Hey engine, you have a really big phone!
1:13 pm on Jan 29, 2018 (gmt 0)

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It also gives Google more information to feed into their ML and correlate to deduce all kinds of things about you that you never expected.
7:04 am on Feb 1, 2018 (gmt 0)

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what a good news ! the net becoming so popular,that the ad around of your scan,google gives a way to deal with the problem,gives us a green day !
 

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