Or I have to create a new campaign with a different budget and create a new ad group in there and erase from the old campaing? I image this would be back for my stats tracking, clicks history, etc...
Can I get to the keyword level of having a different budget?
Thanks a lot
Is it possible to change the budget of just a certain ad group within a campaing?Or I have to create a new campaign with a different budget and create a new ad group in there and erase from the old campaing? I image this would be back for my stats tracking, clicks history, etc...
Can I get to the keyword level of having a different budget?
Skuba, if you want to make decisions about daily budget for certain ads, it would need to be done at the campaign level of your account.
So, at present at least, it would mean creating a new campaign.
On the other hand, you can certainly set an indivdual Max CPC per Ad Group, or per keyword.
I'll certainly pass on your thoughts about budgeting at the Ad Group and keyword levels - although I have to say that contemplating the idea of a system designed to keep track of an (easily changed) budget vs. spend, second by second, individually, for potentially tens of thousands of keywords, for each of tens of thousands of advertiser makes my hair stand on end!
I may even end of dreaming about that tonight! It's happened before.
AWA
individually, for potentially tens of thousands of keywords
"tens of thousands" of keywords per advertiser? Is there not an absolute cap of 50,000 keywords per account for any advertiser? That would limit the multiples of "tens", it would seem?!
patient2all
"tens of thousands" of keywords per advertiser? Is there not an absolute cap of 50,000 keywords per account for any advertiser?
I have several accounts with over 50k keywords in them, so don't think there's a hard cap.
What are the risks of creating a whole new ad on another campaign? I mean, I guess I would loose all the history I have with a certain ad. So if I have been getting a high position due to number of clicks, or a high CPC in the past. All that would be reset, right?
What are the things I should keep in mind before doing that?
Thanks
* If you delete an Ad Group in one campaign, and create it in another, you do lose the stats that show in your account for the keywords, etc. So, in the new campaign all the stats will start at zero again. However, assuming that nothing has changed during the transition, things should return to their former levels after a short time.
* One strategy to consider is keeping the high performance Ad Groups in the original campaign, and moving the low performing Ad Groups to another campaign - and perhaps even improving/retargeting them in the process.
AWA
* One strategy to consider is keeping the high performance Ad Groups in the original campaign, and moving the low performing Ad Groups to another campaign - and perhaps even improving/retargeting them in the process.
Good idea. Thanks!
I have several accounts with over 50k keywords in them, so don't think there's a hard cap.
ewhisper,
That was a rhetorical question actually. As soon as I hit 50,000 ACTIVE keywords in ACTIVE campaigns, I was unable to add or edit another keyword until I deleted some. This was built right into the AdWords interface with all the appropriate messages stopping me from continuing.
I understand that you are a big-timer and perhaps you get more leeway, but that belies the fact that AdWords gives the "little guy" just as much an opportunity to compete as a big corporation (which I'm not suggesting that you are, nor am I suggesting that you are undeserving of certain considerations).
My question to AWA and my main beef is why am I being cut off like this? I can make the most money by offering the widest range of products. Needless to say, Google gets to share in that revenue.
Dynamic keyword insertion doesn't suit my particular style of preferring to write individual ads for each widget. I like to tout particular attributes instead of having generic ads that look like a thousand others that proclaim "Get new & used 'widgets' here". My more personal style has an appeal that gets me clicks, I've come to believe after a lot of experimentation.
Therefore I've got a lot of AdGroups, several hundred spread over 12 active campaigns at this moment.
If there are tiers that one must reach, it behooves Google to make these public so an advertiser knows what bars to shoot for.
I'm not the biggest advertiser on AdWords, but I'm far from the smallest. My campaigns are moderately successful. My account has never been "slowed", nor do I have many kws in hold or trial at any given moment.
What's the deal here, AWA?
patient2all
What's the deal here, AWA?
As eWhisper suggests, there is not a hard cap. In other words, the number per account is variable depending on a variety of factors particular to each account.
As has been mentioned elsewhere, however, an advertiser may certainly write support and make his or her case as to why the limit should be increased. Such decisions are made on a case-by-case basis.
AWA
1) Average spend
2) CTR on Google
3) Number of keywords with low or no impressions
Could you at least tell us what some of those factors are? Some that would make sense include:1) Average spend
2) CTR on Google
3) Number of keywords with low or no impressions
MovingOnUp, this is one of those occasional areas where I'm not able to be more specific. That said, I certainly understand where this would be useful information, and I'd be happy to forward your feedback as a request that this info be made available in the future.
AWA
