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Concerns about the new Google spending policy.

How much control have I lost?

5:11 pm on Oct 11, 2017 (gmt 0)

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joined:Feb 4, 2003
votes: 1

While in the past Google went over the daily budget some days (by up to 20 percent), it says in the industry press that the limit is now 100 percent.

Some questions

Does the system take from a campaign that doesn't hit its budget to fund a campaign out of budget?

Campaign 1: budget $200. Actual spend most days $50. Impression share high.
Campaign 2: budget $500. Actual spend $500 every day. Hits limit. Impression share low.

Will the Google system say, hey they aren't spending their budget on Campaign 1, so we will feel free to use that $150 per day on Campaign 2?

The overspend on any day is counterbalanced by lower spending on other days but how long a period is considered.

For instance
Campaign 1: budget $200. Avg position 5.2
Let's say spending is low because of the low avg position. Let's say in the first 29 days of the month we spend $40/day. Total spending is $1160 through first 29 days.

Monthly budget is $6000 or $6200.

Now on the 30th of the month we raise bids but do not raise the budget. We get to avg position 1.3

Budget is still $200/day but we are way below budget for the month.

I am afraid Google's system will feel free to spend $4200 on the 30th, to make up for low spending during the first 29 days.
6:01 pm on Dec 10, 2017 (gmt 0)

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votes: 37

I can't stand the new budget... the over spend seems to have caused exactly what you convey where you can babysit a campaign for an entire month, go out to dinner and come home and find out not only did they send you an entire months worth of traffic in 1 hour but that none of it could have converted because your website went from 5 requests per second to 800 and nothing converted.. still trying to work with support to see what my options are but they keep deflecting.. just going to have to set really really low spends and create more ad groups and more work for them..

oh, and i'm having a terrible time with exclusions being ignored.. on content ads those freaking youtube channels and kids apps keep coming back.. ready to hang my hat up since low volume search traffic is blocked and high volume content traffic sends you to the pits of dispair with fake clickers, kids networks and foreign youtube channels no matter how hard you try..