I am in the process of selecting keywords for my adwords campaign.
I intend that anyone entering a search string into google, using the word widgets along with other words, should see my ad appear.
Do i type 'widgets' including these inverted commas into the keyword selection box?
Will this mean that my ad will appear if someone types in: blue widgets or custom designed widgets?
Also, is it possible to select 2 keywords. E.g. if I want my ad to appear every time someone searches using the words widget and custom in the same search string, no matter what other words they type in and what order the two keywords are typed in?
I have looked at the adwords help page and the example it gave wasn't particularly helpful.
Simon
lets use these below as examples.
If you use custom wigets as your target words
custom wigets - this is braod match. if a user searches for these words in any order, as long as your daily budget allows it, your ad will show.
"custom wigets" - phrase match. the user needs to search for these words in this order, as part of a sentence or on it's own.
[custom wigets] - exact match. your ad will only show if the user uses these words.
So, exact match is defo the best, but you pick up a lot on broad and phrase matches to build on and create new exact campaigns from them to bring the cost down.
you can have search phrases, not just single keywords for triggering the ads. you can also dynamically enter the keyword used by the user into your ad, as long as the search query isn't too long.
If you used the line below as your top line of ad copy, if a user searched for brilliant custom wiget - this would trigger your phrase match ad and have brilliant custom wigets as the title.
{keyword: custom wigets}
i hope this helps you. if not sticky me and i'll explain more.
briggidere
