Shouldn't "Conversions" on any particular word always equal the "Page Views"?
Quite often we will get something like conversions=200 Page Views Count=800.
Also we will get Clicks=100 and Conversions=340 so conversion rate=340%
We DO NOT have content ads only Search Ads.
Any help is appreciated.
"conversion" is when a visitor performs a particular action esthabilished by the webmaster/site owner.For example,to send an e-mail; or to fill in a form.
So they are not necessarily equal to the "page views":
You can have visitors that not perform any required action and on the contrary visitors that perform more of the required actions.
So
Quite often we will get something like conversions=200 Page Views Count=800.
Is perfectly normal: it means that only 200 visitors on 800 have performed the required actions.
Also we will get Clicks=100 and Conversions=340 so conversion rate=340%
It also seems perfectly normal:it means that for 100 clicks there are 340 conversions ,so some visitors as performed more required actions.
The only code we have (and it is on every page) is Page View Code. It is the only action we track.
So why would conversions NOT equal the page views? 30 Pages Viewed should equal 30 conversions.
Each page viewed is a new conversion for that user.
It is my understanding that unless you have multiple kinds of coversions, which we don't, that "Conversion Rate" is the pecent of the users who generate *one type* of conversion.
So it seems that any word getting any traffic should only have one and only one conversion rate (100% because remember we are only tracking page views).
If the code is supplied by a company specialized in internet audience probably it is able to track also other default parameters (such as conversions) and it has to be set in order to rend a reliable count,for example to consider view = conversion.
I am only using code supplied by Google Conversion Tracking. Google supplies conversion code and one of the Transaction types is "page views"
The only code we have (and it is on every page) is Page View Code. It is the only action we track.
If your conversion code is on every page then you should see 100% conversion except for the odd anomaly for someone not using cookies.
As I understand it, when someone visits your site from an AdWords ad Google puts a tracking cookie on their computer and if they then go through to the page or pages you want them to get to it will show it as a conversion.
Putting the tracking code on every page is kind of self defeating.
Why not just put the code on pages that have prices or where people are encouraged to contact you about your product or service.
Putting the code on straight info pages doesn't help you in your AdWords program.
We then planned on using "lead" code to track our "contact us" page.
We sell a hard to describe service and Average page views has meaning for us.
I can understand (because of the cookies) why we mighe get < 100% conversion rate, but don't understand how we get 340%.
I double and triple checked to make sure the Page View Code was not repeated more than once on any page, it wasn't.
That implies that 340% conversion means that the average visitor to your site (for that keyword) viewed 3.4 pages.
So if the visitor vists your "lead" page more that once it is only counted as one conversion.
You have 1 visitor - 1 click. He visits 4 different pages - so 4 conversions, but some of the pages were visited many times - so Page views count = 12.
What do you think?
Yes. we have a lot of that. But it all depends on how "conversions" are counted. I called Google and the 1st tier support didn't know and said they would get back to me (2 days ago).
I believe conversions are only counted once per cookie (per user). This makes sense if someone re-visited the Check-out page you would not want the conversions counted twice.
1 visitor, 1 click, should in our case be 1 conversion because we track pageviews on all pages. so all clicks should be 100% conversion rate and no more. They might have lots of page views but one conversion.
(I think)
A conversion occurs when your conversion code is triggered on the initial visit. Therefore, it seems your visitors are seeing 3.4 pages per visit.
A transaction includes all initial conversions which happen on the first visit, plus all additional conversions which happen within 30 days.
On a side note:
When you set up your conversion tracking, did you select 'page view' as your measurement technique?
Yes we installed only "Page View" code that google provides.
So it sounds like the conversion code is not as smart as I think. Sounds like it is set up to "one" page view stat per site. (big deal).
We get accurate page view counts (have for 2 years) but I wanted to start using the conversion percentage and saw it did not make any sense.
Thanks again.
Of course, you'll always want to check the AdWords stats against your actual intranet stats to see the deviations and know how much they are being over/under reported.
I've been quite happy with pulling the ROI values through the AdWords code and then running ad, keyword, and adgroup ROI stats with these codes. On average, they're underreporting 8-12%, which is (sadly enough) fairly accurate unless you start setting 1st party cookies.
