I'm trying to figure out the best way to break into a highly competitive market. These are markets where I know I can compete, but with Adwords you obviously start out at a disadvantage. So far the best strategy I can come up with is to just write the best ad you can and set your max bid amount to a ridiculously high number, in an effort to build up your CTR as high as possible, as quickly as possible. This usually means you lose money in the beginning, sometimes A LOT, but in the end it should work out. Right?
I'm just looking at this from the other side, and that's what I came up with. In our established "niches" we have crazy high CTRs in the 10-20% range, and this means we now pay less than 1/2 than our competitors, for the same clicks.
