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Google Ad Hub (beta) Connects User Spending With Ads on its System

Google Ads Hub (beta) Insights Tracks User Purchases to Retail Stores

     
4:14 pm on May 24, 2017 (gmt 0)

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[bbc.com...]

Does anyone understand how they join AdWords data with credit card data? How does Google attribute a credit card purchase to an ad that was clicked on or viewed? Sure, I have Google Wallet and one credit card registered. That does not necessarily mean I am going to use that same credit card to make a purchase at a B&M. It's not really clear how Google is able to technically attribute AdWords with B&M purchases.
4:19 pm on May 24, 2017 (gmt 0)

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Google's Ads Hub (beta) is being devised by the company to help identify the connection to an online ad through to a consumer purchase which may occur in a retail store. It was fiorst announced for YouTube, but is now being extended with insights across Google ad platforms, including the Google Display Network and DoubleClick.

This is a pretty difficult tasks to fulfil, but has long been on the wish-list of advertisers wanting to attribute their spend to sales conversions. Easier with a direct click though from an ad, but much more difficult through to an offline purchase.

Google's Ads Hub (beta) is on the case and, and for marketers has got to be excellent.

For consumers, there's a fear of a great deal more tracking going on, and privacy advocates have already spoken out. However, Google has gone on to allay fears by stating that no user-level data is accessible to advertisers, and only impression data is accessible. The credit card is used to track spending, but there's no clear indication as to how that works, and who's sharing what data. That one may yet run and run from a privacy point of view.

In the future, advertisers will be able to act on the insights they get from Ads Data Hub and buy media with greater precision.Google Ads Hub (beta) Insights Tracks User Purchases to Retail Stores [adwords.googleblog.com]
10:55 pm on June 1, 2017 (gmt 0)

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From what I recall in the original article about this, there was a patent pending, that may have some clues on the high level details of how it works?
8:13 pm on June 5, 2017 (gmt 0)

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Do you have a link that article?