Welcome to WebmasterWorld Guest from 54.224.91.58

Forum Moderators: buckworks & eWhisper & skibum

Adwords bounce rate, compared to organic visitors.

bounce rate adwords

     
9:34 am on May 14, 2017 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:Nov 15, 2001
posts:1614
votes: 20


Say you have a bounce rate of 15% on organic visitors and a bounce rate of 50% on adwords visitors, would that not suggest your adwords were poorly targeted and perhaps the text of your ad was unclear?

Thinking about it would it be unreasonable to expect that the bounce rates should be similar?
10:19 am on May 14, 2017 (gmt 0)

Moderator from US 

WebmasterWorld Administrator keyplyr is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Sept 26, 2001
posts:11474
votes: 692


Condsider that a measurable percentage of click-throughs are accidental, especially from mobile.
10:55 am on May 14, 2017 (gmt 0)

Full Member

Top Contributors Of The Month

joined:Apr 20, 2017
posts:334
votes: 73


At Google search, people scrolling past the ads and other stuff up to the organic results, might also have a better profile than those clicking on the first link they find.
2:45 pm on May 14, 2017 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:Nov 15, 2001
posts:1614
votes: 20


Hi keyply, I can see there might be some accidental clicks on phones but surely that can't account for such a difference. In the site I am thinking of there is a 14% bounce rate on organic visitors and a 60% bounce rate on adwords visitors.

Oh well, I will know more when I get access to the stats.
4:50 pm on May 14, 2017 (gmt 0)

Senior Member

WebmasterWorld Senior Member Top Contributors Of The Month

joined:Apr 1, 2016
posts: 1863
votes: 470


It could be the other way around. Organic traffic is landing on pages poorly matched to the query, but for which the site still appears to provide the information. The user then clicks around the site to find exactly what they are looking for. Whereas, the Adwords users land directly on the page, they find what they want and leave. A bounce is not always a bad thing.

How do the conversion rates differ?

Also do the Adwords users come back? The same user may find you first by Adwords and then return through organic.
6:02 pm on May 14, 2017 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:Nov 15, 2001
posts:1614
votes: 20


Hi NickMNS, I don't yet have access to conversion rates and in fact I am not sure the firm has them in the sort of detail required.

It is an interesting angle you mention though and not one I had thought of. I suppose the only way is to get conversion stats. A conversion though will be either contact through the site contact form or an email or a telephone enquiry which are harder to track.
7:55 pm on May 14, 2017 (gmt 0)

Administrator from US 

WebmasterWorld Administrator not2easy is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Dec 27, 2006
posts:3720
votes: 205


Do the AdWords Ads make it clear that they are going to fill out a form/leave contact information or does it only show the service/product offered? That can send people to the back button if it is a surprise, especially if the landing page is just a form without some intro and presell. I'm not assuming that it is, but I have seen some that are poorly thought out. Organic traffic is seeking your service/product and may spend more time looking around before getting to that form.
8:25 pm on May 14, 2017 (gmt 0)

Moderator from US 

WebmasterWorld Administrator keyplyr is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Sept 26, 2001
posts:11474
votes: 692


Hi keyply, I can see there might be some accidental clicks on phones but surely that can't account for such a difference
I said "measurable" not the entire difference. It's not an all-or-nothing factor when determing traffic.
7:44 am on June 21, 2017 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:Nov 15, 2001
posts:1614
votes: 20


Paid bounce is still high but I have been experimenting with broad match adwords keywords which have proven too broad and have therefore bumped bounce rates. Organic bounce remains at below 50% and I am beginning to wonder if that is actually quite good.
8:21 pm on Aug 11, 2017 (gmt 0)

Junior Member from CZ 

joined:Sept 15, 2016
posts: 45
votes: 18


I can see even 90% bounce rate on page targeted from GDN - using topics and even remarketing. Note that ,,normal" bounce is 40% from search or direct. Have tested different ad creatives. Sometimes terrific traffic quality .(
2:38 pm on Sept 25, 2017 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:Nov 15, 2001
posts: 1614
votes: 20


Just to bump this a moment in the hope it still has some legs.

I have an adgroup with a CTR of only 6.5% which goes on to have a bounce rate of 76%

I was thinking, so 93% of searchers don't click the ad, self selecting that it isn't' for them, but then of the 6.5% that do click 76% of that 6.5% back out immediately on reaching their destination page, because for them also, it isn't the right thing!

Pretty appalling numbers no?
9:46 pm on Sept 26, 2017 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:June 20, 2006
posts:2023
votes: 45


If you're selling $3m Sailboats at a 0.5% Conv Rate, appallingly good!
1:07 pm on Sept 27, 2017 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:Nov 15, 2001
posts: 1614
votes: 20


Yes that might be ok RhinoFIsh, but I am not selling Sailboats more is the pity :-/
8:53 pm on Sept 28, 2017 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month

joined:June 20, 2006
posts:2023
votes: 45


Add an interstitial exit pop page that loads Analytics, so your Bounce Rate goes to 0%. (sorry, kidding! but Bounce Rate is a horrible metric taken by itself.)
 

Join The Conversation

Moderators and Top Contributors

Hot Threads This Week

Featured Threads

Free SEO Tools

Hire Expert Members