This morning I was on patrol in AdWords and spotted an instance of broad match where the search term wasn't even in English. It was an Asian language I can't read so i can't even guess whether it was an on-target match.
It was an expensive click. I was not amused, considering that the campaign was set to operate only in English. If broad match is going to reach across languages, all my strategies for using broad match with negative keywords go out the window.
Has anyone else seen this?