"To ensure that we don't exceed your set budget, we try to keep your account spending to your daily budget multiplied by the number of days in the given month. As traffic is never constant from day to day, it is possible that you may accrue charges above or below this maximum before the end of the month. Learn more.
Note: Our system makes sure that in a given billing period, you are never charged more than the number of days in a given month times your daily budget. For any overdelivery beyond your budget allowance, you will receive an overdelivery credit."
My main question is: and now what? Unless I increase my daily budget (what for, if I am not even fully using the existing one?) I'll have to wait a whole month until my ad starts showing again? But that doesn't make sence, shutting me off for the rest of the month with $22.00 ballance while I'm willing to pay $300.00! What am I missing?
Sorry
[edited by: Delegate at 9:07 am (utc) on Mar. 10, 2005]
This Baffled me at the start also so i will try and explain as easy as possible.
When the warning "Your campaign has reached and exceeded its monthly budget" shows this does not mean that your ad will not show for the rest of the month but will be worked out Pro-Rata based on the history so far of your daily spend. The way they work it out is the amount on which you have spent on that day multiplied by 30 days. If that exceeds your Monthly Budget then they will slow the AD down and spread out how much it is shown across the month. (optimizing)
If you are confident enough that your Campaign will not exceed 10 USD per Day then just adjust your Daily Budget to 50 USD per day that way they will show fully
But be Carefull in case of a Freak Burst in Clicks!
Hope this helps
Natashka, I agree that our messaging on this is not clear enough - and I'll talk with our writing team about better ways to say it. I'll also quote you in the Advertiser Feedback Report that I send out weekly.
If you are confident enough that your Campaign will not exceed 10 USD per Day then just adjust your Daily Budget to 50 USD per day that way they will show fullyBut be Careful in case of a Freak Burst in Clicks!
Yes, I also advise being careful with one's daily budget, as there is always the possibility that our system will deliver that amount of traffic. (Especially if your product or service happens to get media attention.) So, I'd never set your daily budget higher than you are truly comfortable with spending in a day.
One alternative to raising one's budget, is to prune the keyword list. I'd suggest deleting 'low value' keywords. By this I mean keywords that are not bringing you good results, or which are costing too much per click to be competitive, or which are not really about what you offer in your ad, etc. Every keyword is 'budgeted for', so, as a principle, the fewer keywords you have the lower your daily budget will need to be to show your ads all the time.
Very general keywords, and single-word keywords are can be relatively expensive to support, so often simply getting rid of those will allow your ad to show much more often for your more important keywords, but without raising the budget.
AWA
our messaging on this is not clear enough
Oddsod, if I understand everything correctly, when there is a good chance that a campaign will soon start CONSTANTLY reaching and exceeding its daily budget (and as the result the monthly budget), it is temporarily stopped, so they can recalculate everything and slow the ads down. I think it happens when the campaign starts performing too good. In my case, since it was a new campaign, it was not shown on content network during the first couple days. Later, when it was approved for content network, things really picked up and acquired a lot of clicks just in one day, twice as much as on previous days. So the system figured: "if it will go on like this, the ad will start exceeding its daily budget every single day. So we better stop it and recalculate everything". Thus, while my ad didn't actually exceed its daily budget, but there was a good chance of it, so they stopped it. Today it's back on though. Maybe my explanation is too amateur, but that's how I understand it.
That is exactly it! Youve hit the nail on the Head.
Google Optimizes your account VERY carefully in order to avoid having to pay overcharges resulting in you recieving FREE traffic!
Natashka although pruning your Keywords will help i think if your Account has only been opened for less than a week i would wait longer then "prune" when you have a bit more data to make your decisions. I usually give my new KW's 1-2 weeks before making the decision to keep them or lose them.
