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what variable can we use to get the full search term?

The {keyword} variable doesn't say what was the search term that the user w

         

Mishaelo

2:08 pm on Oct 10, 2016 (gmt 0)

10+ Year Member



The {keyword} variable doesn't say what was the search term that the user was looking for
it simply says what is the keyword that triggered the ad

We are using this www.domain.com/keyword={keyword}
what variable can we use to get the full search term?

RhinoFish

4:15 pm on Oct 10, 2016 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I don't think G likes passing the search term in the URL, for privacy reasons, so I don't think it's an available parameter.
[support.google.com...]

For AdWords PPC, this data is (mostly) in AdWords, you can analyze it there.
See Search Terms.

Mishaelo

10:18 am on Oct 11, 2016 (gmt 0)

10+ Year Member



is it possible to get this data by using adwords api?

RhinoFish

6:47 pm on Oct 11, 2016 (gmt 0)

ogletree

3:54 pm on Oct 16, 2016 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Google analytics has that information. Just go to Acquisition -> AdWords -> Search Queries.