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Google Tests "Shop the Look" For Mobile

Pinterest-like shopping experience

     
8:27 am on Sep 7, 2016 (gmt 0)

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Clearly, Pinterest's success has caught Google's eye with this test of "Shop the Look."
It's a test PPC program for fashion retailers, and Google says it has curated the content from blogs, brands, retailers and publishers sourced from LIKEtoKNOW.it., Polyvore and Curalate.

If you search for “cocktail attire”, you could see an image of a popular fashion blogger wearing a black cocktail dress, heels and sunglasses. You can shop those exact (or visually similar) products featured in the image by tapping through and exploring the relevant products shown in the form of Shopping ads. As with standard Shopping ads, retailers will be charged on a cost-per-click basis, and all impressions and clicks will be reported within existing Shopping campaigns. Google Tests "Shop the Look" For Mobile [adwords.googleblog.com]
1:43 pm on Sept 7, 2016 (gmt 0)

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The lives of independent affiliate marketers just got a bit harder . . once again.

Google giveth traffic. Google taketh traffic away. Weep not for the memories.
2:43 pm on Sept 7, 2016 (gmt 0)

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Yes, that's also the case, and affiliates continue to get a beating.
I suspect this is seen by Google more of a move into Pinterest's territory to compete with their "buyable pins."
3:03 pm on Sept 7, 2016 (gmt 0)

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Google's a company with two personalities. The Google I admire is visionary, doing sensible and (in hindsight) rational innovations. This is the head that competes against itself, not the competition.

Then there's the other Google that follows the competition by creating imitations of successful online products that eventually fail and get the plug pulled.