Search partners

any sales?

[smallcompany]

Recently, there was a post questioning Amazon as one of the AdWords' search partners.

I used search partners long ago, and then stopped after seeing negative ROI for that part. The post I mentioned prompted me to test again. I have my own scripting that picks the referrer (website, search engine) and passes the info to the end reporting. Even though there was traffic from search partners in various geo-locations (worldwide, not US), I saw no sales. I thought that maybe something has changed so my script continued reporting Google as the originator while ads were served elsewhere. Then I figured I could insert Google's own tag which passes the variables like "g" or "s" for G or SP, respectively. I did, and so far I saw one sale only, from dp.g.doubleclick.net.

I was doubting into my scripting, but now, seeing those "g" tags only, is it really that bad?

Thanks

[RhinoFish]

The sales are fewer, the Conv Rate often lower, but G does a decent job of discounting the actual CPC so that your CPA or ROAS goals are usually met.

In AdWords, use the Segment button to see that stats alongside each other.

[smallcompany]

Thanks RhinoFish.

Yeah, but it looks like search partners are pretty "dead" in non-US regions. I may give it a few more days, and then I'll turn off all, but set US to ON. Then, I'll reply back if I find anything interesting, just to round up this post.

Thanks