At its Performance Summit presentation Google announced a number of aspects related to AdWords, and to mobile.
Expanded Text Ads are due later this year, and the key changes are two 30-character headlines, and one consolidated 80-character description line, along with a much better setup for the final url. All of this is devised to work across desktop, tablet and smartphones.
One of the other aspect that's coming soon will be the ability to set individual bid adjustments for smartphone, tablet, and desktop.
Another announcement includes the new local search ads across Google.com and Google Maps. Ads with location extensions will appear when users search for the topic, but exclude the location in their search string. The ad, with the extensions will be targeted automatically.
Google will continue experimenting with ways to customize ads on Google Maps.
Local business pages on maps are getting a new look aimed at encouraging further investigation of the store page, such as special offers and inventory interrogations. An interesting stat is that google says of AdWords store visits, advertisers have measured over 1 billion store visits globally.
As an advertiser the extended text fields will be helpful I think. Not sure how this will effect the pub side. I assume that since Google is rolling this out it means that more money will exchange hands so it will be good for pubs.