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New Google AdWords Innovations Coming in 2016

     
2:33 pm on May 25, 2016 (gmt 0)

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At its Performance Summit presentation Google announced a number of aspects related to AdWords, and to mobile.

Expanded Text Ads are due later this year, and the key changes are two 30-character headlines, and one consolidated 80-character description line, along with a much better setup for the final url. All of this is devised to work across desktop, tablet and smartphones.

Expanded Text Ads

One of the other aspect that's coming soon will be the ability to set individual bid adjustments for smartphone, tablet, and desktop.

Another announcement includes the new local search ads across Google.com and Google Maps. Ads with location extensions will appear when users search for the topic, but exclude the location in their search string. The ad, with the extensions will be targeted automatically.

Google will continue experimenting with ways to customize ads on Google Maps.

Local business pages on maps are getting a new look aimed at encouraging further investigation of the store page, such as special offers and inventory interrogations. An interesting stat is that google says of AdWords store visits, advertisers have measured over 1 billion store visits globally.

Here's the full announcement.

Ads and analytics innovations for a mobile-first world


Watch the full presentation here
6:03 pm on May 25, 2016 (gmt 0)

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If the new ad format takes up more vertical space, wouldn't the organic results be pushed downward on the page?

Also, if the new ads are bigger, wouldn't they be likely to get more clicks?
11:48 pm on May 25, 2016 (gmt 0)

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@aristotle

I think the answers to both of you questions are in the cooooool walk posture and a big smile of the dude in that YouTube video above(the fold).
3:13 am on May 26, 2016 (gmt 0)

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None of these "innovations" matter much if they can't send relevant traffic. I'll remain out of Adwords until I see reports from others that their zombies have disappeared, if they ever will.
9:17 am on May 26, 2016 (gmt 0)

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^ +1
10:20 am on May 26, 2016 (gmt 0)

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Well, as an advertiser, I welcome the developments. For too long the text ads have been restricted, although i'm not sure how well the extended text will work.
6:37 pm on May 26, 2016 (gmt 0)

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...and I'm sure the CPC prices won't rise either.

woohoo!
12:16 pm on June 4, 2016 (gmt 0)

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If the new ad format takes up more vertical space, wouldn't the organic results be pushed downward on the page? Yep !

All the silliness started in 2003, make the serps unstable so people will use PPC, then Pusssssssh PPC.

How much longer before Google becomes an advertising firm rather than a search engine ?

Some of the organic results are truly dire.
10:45 am on June 6, 2016 (gmt 0)

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Are they going to change the certification course too?
4:01 pm on June 7, 2016 (gmt 0)

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As an advertiser the extended text fields will be helpful I think. Not sure how this will effect the pub side. I assume that since Google is rolling this out it means that more money will exchange hands so it will be good for pubs.