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Google AdWords: More Progress to Prevent Accidental Clicks on Mobile

Fast Clicks and Edge Clicks

     
4:23 pm on May 10, 2016 (gmt 0)

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Mobile clicks with fat finger syndrome are no use to advertisers, publishers, or users, and this is news of Google's latest attempt to reduce and to prevent accidental clicks on Native ads.
Additionally, Google has measured the time for an accidental touch on an ad, which it describes as a "fast click."

Fast clicks and edge clicks are just two of the user interaction issues we prevent in order to deliver value to advertisers. By expanding protections like these to native ad formats on mobile, we observe conversion rates increase over 10% on average with minimal impact to long term publisher revenue. Google AdWords: More Progress to Prevent Accidental Clicks on Mobile [adwords.blogspot.com]


https://2.bp.blogspot.com/-7-ZzfE8G-Ho/Vyu6xn4bU5I/AAAAAAAACWA/NvEZJxvi_SkIcucxbOTYWB0KKSXpSE9hACKgB/s1600/Animation_Game_6%2B%25282%2529.gif
A click is ignored when a user accidentally fast clicks on an interstitial ad
6:06 pm on May 20, 2016 (gmt 0)

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I'm surprised this hasn't gotten more comments.

Personally it sounds like a pretty logical step to me. Ultimately these kinds of clicks don't help a publisher or advertiser or Google.
4:24 pm on May 26, 2016 (gmt 0)

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Here's my partial solution: add adsenseformobileapps.com to the list of exclusions, I know this isn't all (or even a significant fraction) of the ads on mobile devices, but it is a huge share of the clicks on my remarketing campaigns.

I just took a close look at my remarketing campaigns and was shocked to find so many clicks from Mobile Apps. More than 50% of recent clicks. This has got to be fraud. How do Mobile App makers make money? By selling their apps and (it seems) by engaging in click schemes. (I'm sure most are honest, but I am frustrated at this point.) Anyway, no more money from my clients going to support games.
 

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