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AdWords call tracking and 'out of hours' calls

     
7:07 pm on Feb 12, 2016 (gmt 0)

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Apologies if this has already been answered - I've searched Google support and the site here without finding an answer.

I've been thinking about including call extensions in a campaign and also call tracking on site.

As far as I understand:
- you need call extensions to use the call tracking feature
- you can set a schedule for call extensions to avoid out of hours calls being counted as clicks

What I can't see is any indication as to whether or not the schedule for the call extension also works on the tel number substitution on your site.

My guess is that this doesn't happen, because it's not really fair on Google. The attempt to call IS a conversion, it's just going to be a conversion to answerphone.

I am using ad scheduling to avoid very early and very late times, but still ads are run outside office hours. So the whole thing has got me thinking about call scheduling in a wider sense. What I really want is the following:
- When someone can answer the phone both 'click to call' and tracking number are both active, but
- When someone cannot answer the phone 'click to call' and tracking number are both inactive (and indeed a message on the site should say 'office hours ended')

The only way I can see to do that reliably would be with two campaigns, active at different times of day.

Thoughts? Advice very welcome.
10:20 pm on Feb 12, 2016 (gmt 0)

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two campaigns, active at different times of day


That's how I'd do it. Consider timing the click-to-call campaign to stop showing a quarter-hour (or even more) before office hours end to reduce the possibility of someone's call running past closing time.
8:00 am on Feb 13, 2016 (gmt 0)

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Thanks! And yes, closing things down a bit early means the office team won't hate me either :)
 

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