Search Results for Landing Page

landing page

[jebernier]

Forgot the answer to this: Is it ok to have an Ad point to a search results page? I realize it's probably better to create a unique landing page for the family of products in the Campaign, but I was just wondering if Google still frowns on a search results page for an ad landing page?

Regards,

John

[werty]

As far as I know this is allowed. I would do it for ecommerce sites in the past and had no issues.

If the search results are only ads, or going to take users OFF your site, that is a NO NO. That will trigger what they call a bridge page violation. Or potentially some other violation for doing arbitrage.

However if you goal is to take people deeper into the site it should be okay.

[jebernier]

thanks werty

[RhinoFish]

We do it now and then. For Organic, they want you to noindex your site's SERPs, but for ads, it's fine.
(refs: [support.google.com...] [support.google.com...]

We avoid it to a degree, because of the dynamic nature of what is shown, better to have a controlled landing page. That generally increases relevancy, and QS, and therefore ROAS.

[jebernier]

Thanks RhinoFish