joined:Nov 2, 2014
So I decided to reactivate some of my campaigns after suffering from Google zombie depleting crap Adwords traffic. An Adwords rep assisted me with this process, which I found quite amusing. The first task she wanted me to do is to increase all of my bids by 10%. I told her that the conversions from Google were poor, which she admitted. So I challenged her on raising the bids, which most were already bidding front page anyway and she conceded that increasing my bids would likely do nothing to address the poor conversions from Google. Then the rep went on a tangent about sitelinks. I should change my sitelinks to my about page, contact page, etc. My response was why would I do that if I am an ecommerce website that uses paid advertising to generate sales? Her response was, "I see your point." Then she wanted me to raise my bids on mobile by 20%. Really, when they are already front page and producing crap for conversions?
After about an hour of my life was wasted, I came to the conclusion that Adwords reps are simply given the task to raise everyones bids without addressing their actual concerns (poor traffic quality is mine). So beware of any Adwords reps offering to help you. In the end they may just be trying to help themselves to more of your money without ever giving you anything in return - except an emptier wallet. Who knows, maybe Adwords reps even get a profit sharing bonus for what they are doing. All I can say is it is very unethical...