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Is an Exact Match Still an Exact Match?

mistaken exact match getting impressions

         

patient2all

1:44 am on Mar 6, 2005 (gmt 0)

10+ Year Member



Until a few months ago, I found AdWords very predictable and easy to use to chart which keywords and phrases I should bid on.

Now, like many, I'm very confused.

I accidently put in an odd phrase as an 3 word exact match. I'm fairly confident there is no way anyone would have typed this exact phrase since taken by itself it makes no sense.

The proverbial roomful of monkeys with typewriters (PCs?) for a millions years wouldn't have managed to bang this out. The most aggressive army of click frauders wouldn't have thought this one up (it had no clicks). Yet, it's had six impressions since January 20, 2005.

AWA, has something changed with exact matching criteria too?

patient2all

AdWordsAdvisor

6:18 pm on Mar 8, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



The proverbial roomful of monkeys with typewriters (PCs?) for a millions years wouldn't have managed to bang this out. The most aggressive army of click frauders wouldn't have thought this one up (it had no clicks). Yet, it's had six impressions since January 20, 2005.

AWA, has something changed with exact matching criteria too?

Nothing has changed so far as I am aware, patient2all. But I'll ask this question in a meeting later in the week, when I'll have all the right folks in the same room at the same time.

All I can suggest is, that on a site on which there are many tens of millions of searches are done every day, that perhaps a few folks may have made the same typing error that you did when you created the keyword. ;)

I gotta know, though, just out of curiosity: how many search results come up in the SERPS for this search?

And I wonder if at least one of the six impressions might be you looking for your own ad - just to see if for that weird search phrase. :)

AWA