Deliver My Ads on not the Keywords I set

[jimpoo]

Today one of my campaign traffic suddenly increased 5 times.

I went to check the log and found that a lot of clicks were from the keywords that are not list on the adwords keyword list.
But these keywords are something relevant to the keyword I added.

For example, I have a keyword 'lingerie' on the list, but no 'bikini', in fact, google will also show my ads when searching 'bikini'.

And also, google doesn't filter the negative keywords that I set, it still deliver the ads for searching the negative keywords

Is this a new adword issue or a bug?

[eWhisper]

It sounds like you're using broad matching. If G isn't filtering the negative keywords, it could be that you have more than one set of keywords that are being matched to these terms, and you don't have the negative keywords in every group.

If you're not using the 'campaign negative' feature, it might be time to look more into this.

[jimpoo]

No, I did use 'Campaign Negative Keywords' for all adgroups within the campaign.

My ads have been running for a couple months and never face this problem, just on today.

For the above example, google sent clicks of single word search 'bikini', besides, it also sent clicks of 'girl underwaist' and more other keywords, this is not the broad match of keyword 'lingerie'.

[mike_ppc]

Could be the broadmatch or the expanded match of your KWs.
When you enter a kw in broadmatch, G firstly runs your kw exact match. Then, if your kw is performing well, it's "broadmatching" it (that includes expand match!).
Also, check the content! (if you selected it)

[jimpoo]

Sorry, I think you misunderstand what I said.

My case is:
1. I have a one word keyword 'lingerie' on the keywoed list.
2. A lot of clicks from the none 'lingerie' searches such as:
'bodysuite'
'bras body'
'woman lace bra'
'extra size bra'
'sex bikini'
etc.

What my understanding is that if I set a keyword 'lingerie' with broadmatch, google will only deliver my ads on searches contain the word 'lingerie', but actually not.
Since I don't have product 'bra' and 'bikini', I have to add a lot of negative keywords to filter it, but seems not working well, Google still sending me a lot of unwanted traffic.

[eWhisper]

You might want to familiarize yourself with the matching options.

[adwords.google.com...]

What you are referring to is phrase match, not broad match.

[jimpoo]

Don't kidding me. eWhisper, you don't understand what I'm talking about.

I don't think this is any factors of the match opptions.

For example, if I set a single word 'apple' on adwords, google would deliver the ads with searhes such as 'apple orange', 'apple banana' or something contains the word 'apple'. Well, should google deliver the 'apple' ad on a single word seach of 'orange' or 'banana'? eWhisper, please answer this.

I only make a one word keyword 'lingerie' for my ad, my understanding is that google shouldn't deliver my ad if the search didn't contain the word 'lingerie'.
But google did devlier my ad on searchs that do not contain the keyword 'lingerie', for example 'girlunderware', 'bra', 'sex bra', etc.
Actually, I've never seen this, this phenomena only started at last friday.

I think this is the 'expand match':

With expanded matching, the Google AdWords system automatically runs your ads on highly relevant keywords, including synonyms, related phrases, and plurals, even if they aren't in your keyword lists. For example, if you're currently running ads on the keyword web hosting, expanded matching may identify the keyword website hosting for you. The expanded matches will change over time as we learn more about which new keywords best suit the true meaning of your ads.

Expanded matching only applies to your broad-matched keywords. This feature doesn't affect keywords you've specified as phrase matches (keywords surrounded by double quotation marks) or exact matches (keywords surrounded by [] brackets). Also, expanded-match terms aren't included in our calculations for your minimum CTR requirement; therefore, they don't affect your ad's rank

[eWhisper]

There is no 'broad match' any longer - it's all expanded broad match.

Therefore, when someone says broad match, they mean expanded broad match.

[mike_ppc]

Jimpoo, when two people tell you the same thing, maybe you should at least consider their opinion and think perhaps you are wrong, not that both of them are misunderstanding you.

If you don't believe me, maybe you should credit eWhisper, he's seen a lot of things and heard many situations in his 2400 posts.

Even reading more carefully the lines from Google help, you will see that it is written there:
"...automatically runs your ads on highly relevant keywords, including synonyms, related phrases, and plurals, even if they aren't in your keyword lists"

[sem4u]

Jimpoo - read the matching options again.

eWhisper and mike are correct.