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The most startling finding: Only 20 percent of the campaign’s “ad impressions”—ads that appear on a computer or smartphone screen—were even seen by actual people.
“The room basically stopped,” Amram recalls. The team was concerned about their jobs; someone asked, “Can they do that? Is it legal?” But mostly it was disbelief and outrage. “It was like we’d been throwing our money to the mob,” Amram says. “As an advertiser we were paying for eyeballs and thought that we were buying views. But in the digital world, you’re just paying for the ad to be served, and there’s no guarantee who will see it, or whether a human will see it at all.” Click Fraud by Bots Could Cost $6.3 Billion in 2015 [bloomberg.com]
People dismissed bot blocking so let them pay.
The report indicates that in 2015 bots could impact advertisers by as much as $6.3 billion. Of course, that just an estimate for the year, and takes into account what appears to be a bot, rather than a human.
Advertisers are charged in AdWords for views despite the fact that YouTube has already flagged them as fraudulent.
I'll have to say that the only thing that's skewed here are the dollar amounts
with the rise of bots
The botnet traffic also needs to be blocked at the ISP once and for all. Shouldn't be that damn hard.
Bot click fraud makes them a great deal of money
Those would be very dumb people but it's possible. If so, as soon as someone higher up who understands the industry finds out what's going on, those people are going to be out of a job. If a top tier PPC provider can't deliver quality the money goes elsewhere.
I never had to pay Mr G anything..cos I'm not an advertiser.. He always pays me..cos I'm an adsense publisher..
Click fraud happens.. to an advertiser..money goes from their bank account...
But..no money goes out of the publisher's bank account..just less money arrives in it.