Disable tablets on Adwords?

Disable, tablets, Adwords

[Jimb0]

Hello,

I am currently running a website that contains all flash. We've wasted $100ks on tablet traffic in search because the website will not render.

Has anyone developed a work around to disable search traffic for tablets?

Any help would be greatly appreciated.

[DenRein]

There is enough money there to have converted to an alternate or added format. Call that solution 1.

Under Campaigns >> Settings, you can make separate bid adjustments for (a) Computers (b) Mobile devices and (c) Tablets. Call that solution 2

Sorry for the snark but if I were losing $100K, I would have been on it a lot sooner.

[Jimb0]

Hello DenRein,

Thank you for your response. When I go to Campaigns >> Settings there only exists a bid adjustment for Mobile devices, I cannot make a (-100%) for tablets with full browsers. Am I looking in the wrong place?

thanks,

[DenRein]

Sorry. I researched this a little too fast. The path I was referring to was actually Campaigns >> [click on specific campaign] >> Settings >> Devices.

You will see the three rows i mentioned. I saw that there was a check box next to each and made the (unwarranted) leap that they could be selected for edit. The actual edit control is the user-discovery-hostile "--", appearing only for mobile.

I knew G only allowed mobile bid adjustment but guessed that policy had changed. Sigh, no. Since I made a mistake here once, I actually went to read what G has to say at [support.google.com...] It confirms no separate tablet adjust.

Given that all the structure is there to make a tablet adjustment, if I were you, I would insist that they disable tablets for you. You have 100K good reasons.

[minnapple]

Flash has been depreciated by Apple products and has become problematic with Firefox lately.
I think Flash in general has a limited life span.
It is in decline and any time building content using it is unwise in my opinion.

Your option now is to modify your site so screen sizes or user agents are redirect to a non-flash version of the site.