joined:Apr 28, 2003
Why does adwords report conversions at the time of click instead of the day that the conversion actually happened?
For example, if the click happened on a monday and the conversion came in on thursday, adwords reports the conversion as happening on monday which is not accurate.
The only way around this that I know of is to use google analytics instead.
But I'm still confused as to the thinking behind assigning the conversion to the wrong day. What is the benefit to reporting the conversion at the time of click rather than the day that the conversion actually happened?
Feel free to point me to any previous threads that discuss this in detail.