Brand new website and adwords

[borishar]

Hi guys,

I've read here (http://blog.raventools.com/what-to-expect-new-adwords-campaign/) that adwords is cautious with new campaigns, and doesn't give good traffic right off the bat. This seems to be true, since my brand new website, while getting above average QS 7-8, is not getting traffic (10-20 clicks per day). Same keywords get tons more traffic on a competitor's website, which is my friend, so I've seen his numbers. I am adwords certified (I know everybody is nowadays:)), and have built many successful campaigns, however never had to deal with brand new websites.

The website I am advertising is custom build with users in mind, good content, proper SEO approach, etc. Most of my previous campaigns and websites get 9-10 Quality score ads. So I am leaning towards believing that the article holds some truth.

The question: Since I am getting low traffic, and have to prove myself to adwords, does it make sense to increase my bid to get this process done faster, since adwords is asking more money per click to deliver the ads?


Thanks, as usual you guys are awesome!

[TheRealSaxman]

I can't say that I've ever heard of this, but then again I can't recall ever working on a "new" account. Every account I've ever worked on has had a history with it. That being said... I read the article you referred to and the author does make sense especially when they refer to historical CTR being one of the main factors in determining your ranking. So, I would think that this could be a possibility as Google try's to gather data on overall interest in your ad. I would be interested to hear what buckworks and eWhisper have to say on the subject...

[minnapple]

borishar,

Well Google does work on data it receives.
It favors the sites that gives the best user experience and increases their bottom line.
Not sure if there is a link between Analytics performance and Adwords.

But if I was a search engine company, I would use all the available data to maximize my revenue.

Sure, Google says they don't use cross data directly, but what the heck does that really mean?

I guess in the end the better data you send them overall, the better you are going to do.

I have run a few display ads just to get cheap traffic to a site and give Google more data.

Who knows if this works, but the organic traffic has gone up. :)

[borishar]

So basically no one knows )

[werty]

I used to run adwords ads for a large company and we would launch 1-2 new sites & accounts a month. We experienced something like a 30 day period that would hold a new account back. It may have been 10/20/30 days, I do not really remember but in my experience I have seen it, I just cannot recall the time frame. Now days it may be more associated with spend than time. If it has been more than 20 days you can call 1-866-2-Google and see if some rep can look into it.

Also I would suggest using the backup credit card feature...

[borishar]

Thanks werty. That makes sense.