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Hot Copy / Low CTR

Everything Must Go too overused?

     
1:10 pm on May 6, 2015 (gmt 0)

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Got a situation where we truly have to sell thousands of items in 30 days for a local business.

Unfortunately, it is in a business where hot copy doesn't seem to draw - possibly because it is overused already?

I thought that copy including "Store Closing Sale" and "All Products Must Go by May 30" would increase CTR substantially, however this has had the opposite effect.

Keywords all have QS of 10 and high bidding doesn't seem to make a difference.

Anyone else ever seen this?
8:48 pm on May 6, 2015 (gmt 0)

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They might be worried they can't return it?

They also might be hustling on down to the local store, make sure the quality is good, walk out with it, which feels safer than ordering and hoping they shipped right before they shutdown.

Yes, have run GOOB (going out of biz) ads before, it's got negative connotations. Do a BOGO (buy one, get one), or BTGOF (buy two get one free).
Put the price in the ad.
Call it an Inventory Sale, not a GOOB.
Or a Liquidation Sale.

Run Google Shopping, where they can see the price.

Say something like:
"312 Widgets Left, then Sale Ends."
"Countdown Sale, 312 Left In Stock."
"Blowout BTGOF Sale, 312 Left."
Update the number each day.

Makeup something...
"Blowout UTAAG Sale, 312 Units Left."
On the land oage, put "UTAAG (Until They Are All Gone) Sale".
See if AdWords lets you run with the Caps for a week or two. :-)

To get clicks, you have to be noticed first.
Use DKI to be bold!
3:25 am on May 7, 2015 (gmt 0)

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Very expensive, one of a kind type handmade objects. The barn is full of easily two thousand of these things, and they retail at around several thousand.

Sort of a tough sale, especially since competitors in the area (and probably everywhere) are always "going out of business" and selling cheap imitations but they never seem to actually close.

This one's the real deal.

I'll be testing "up to 80% off" in a little bit.
1:38 pm on May 25, 2015 (gmt 0)

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"Use DKI to be bold!"

What does DKI mean?
5:34 am on May 28, 2015 (gmt 0)

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Dynamic Keyword Insertion tool.

[support.google.com...]
4:56 pm on June 1, 2015 (gmt 0)

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Using DKI, yes it works nicely for those rare searches - always useful as part of the tool kit -- but it doesn't solve this particular problem...
 

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