Got a situation where we truly have to sell thousands of items in 30 days for a local business.
Unfortunately, it is in a business where hot copy doesn't seem to draw - possibly because it is overused already?
I thought that copy including "Store Closing Sale" and "All Products Must Go by May 30" would increase CTR substantially, however this has had the opposite effect.
Keywords all have QS of 10 and high bidding doesn't seem to make a difference.
Anyone else ever seen this?