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How to get rid from tablet traffic in my campaign

I only want Desktop traffic only

         

SaleF

7:46 am on Feb 26, 2015 (gmt 0)

10+ Year Member



Hi all
I have Adwords campaign from my new SharedHosting site the campaign running 5 days from now and I got 0 converting .
I notice from my site analysis about 80% of traffic was from tablet device specially iPad !
this is really annoying they just enter landing page and leave in few Seconds . bounce rate was unbelievable 97% !
This is my yesterday report :-

Tablet devices with full browsers
Impressions 46,697 , Clicks 240
Desktop :-
Impressions 7,407 , Clicks 7

G support told me reduce Bid adj in campaign setting to -100 . but this only apply for Mobile Devices with full browser .
[s24.postimg.org ]
Tablet devices are useless from my campaign since it not related to my business . and number of clicks are huge compare to Desktop .
is there any other way to reduce Impressions for tablet device since I don't any of it traffics .

aristotle

3:23 pm on Mar 3, 2015 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



According to your numbers:

Tablet devices with full browsers
Impressions 46,697 , Clicks 240
CTR = 240/46,697 = 0.51%

Desktop
Impressions 7,407 , Clicks 7
CTR = 7/7407 = 0.09%

So your CTR on tablets is more than five times higher.

Maybe these tablet clicks are accidental taps. Then the person realizes they clicked the ad accidentally, so they immediately bounce back. That would explain the high bounce rate on tablets

RhinoFish

12:26 am on Mar 4, 2015 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



What is the Campaign Type -- Search Network only, Display Network only, Search Network with Display Select?

Smells like 2 or 3, and you're running on Apps on Tablets via Display.

shorebreak

7:31 pm on Mar 5, 2015 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



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