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"We have a team of analysts who work around the clock to protect users, and continue to hone our detection technology to identify bad ads and stop bad actors as itís a vital part of keeping our ads ecosystem clean."
Hereís a look into some of the trends we fought against last year:
Combating counterfeiters: Our relentless crackdown on counterfeit goods is producing powerful results. We banned 7,000 advertisers for promoting counterfeit goods, down from 14,000 in 2013 (and 82,000 in 2012), demonstrating that counterfeiters are increasingly unable to circumvent our advanced enforcement systems. Protecting against malicious software: To protect the safety and security of our users, we stop all ads pointing to sites where we find malware - whether itís spyware, adware or other types of malicious software. Last year we removed 250,000 sites from our network for hiding forms of malware. Weighing in against weight loss scams: While many advertisers selling dietary supplements provide accurate information, some bad actors use outrageous claims to entice consumers. In 2014 TrustInAds.org, a group which includes Google, AOL, Yahoo and others, released a report showing that we had collectively removed or rejected more than 2.5 million ads related to weight loss and dietary supplements over the past 18 months.
This is an attempt to do a little PR after the last major malware event was able to evade the Google anti-malware team for 3+ weeks :)
It may be PR, but it isn't a reaction to a specific event. It's a yearly report...