Looking for advice / best practices for advertising a common item but in a style that would appeal to a niche audience.
Everybody has and uses these items on a daily basis. Our items would appeal primarily to a smaller group of people.
Basically, the items LOOK different than the mainstream version of the items.
Although they are not one of a kind, they don't have any universal product codes (UPC) or widely recognized SKUs.
My "gut feeling" is that people would be a lot more interested by seeing a photo of the item than they would by reading text about the item.
When thinking of the target demographic, I would say that they are visually oriented and would respond to emotional appeal rather than logical appeal.
The target demographic would also probably have a common mindset; they would probably, as a group, be interested in similar activities and cultural events.
Any suggestions?
I have heard that display network ads are generally harder to get a good ROI than other forms of advertising, but for our types of products would display network advertising be possibly better?
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One last thing: Our competitors WOULD steal our photos at the drop of a hat, so I am pretty insistent that our images have a very legible watermark on them. Will that be a barrier to advertising in certain channels?
