Just leave them alone and all will work out over time. In trial & On Hold could be picked up at anytime depending on the search level. Once they became disabled, then they are gone forever on that Ad Group.
Let me ask you about the last thing you said. If a keyword gets disabled in one of my campaigns, I should only try to use it again in a new adword group?
Secondly, What do you mean they don't have the inventory? What does that mean. I mean, basically the types of keywords I've had immediately put on hold were words that get 10's of thousands of searches a day. You think this is just a temporary thing? It's scary, cause I've made lots of money off of them before, and now some of them are on hold? I've also had cTR's higher the 0.5% so I don't get it. What am I missing here.
thanks Mark,
If there are 100,000 searches for "cars" on Monday's and 50,000 searchs for "cars" on Saturday and there are the same number of people bidding on that keyword, the lower bidding folks will be put on hold on Saturday, but will be added back on Monday. Man this was a long explanation. I hope it made sense to you.
Rightliner, read AWA explanation here (msg 5):
[webmasterworld.com...]
If a keyword gets disabled in one of my campaigns, I should only try to use it again in a new adword group?
Yes, that is what I did. First, you delete the disabled keyword in your account and then re-enter.
I've also had cTR's higher the 0.5% so I don't get it. What am I missing here.
Note that the CTR from the Google search only will be used to determine the keyword status. What you see is CTR from the total search (Google + partner's searches). Your CTR which is from both google and partner searches is higher 0.5% but your CTR from Google search may be less than 0.5%.
MarkHutch, sorry, but what you are saying is total nonsence.
Well, thank you! :)
So little more now:
You wrote
ten people might be bidding .50 for your keyword phrase and their budget is great enough for them to take all the inventory unless you bid .51. If you bid .25 then you will be on hold until one of them spends their budget, lowers their bid or deletes those words from their campaign.
What do you mean by "to take all the inventory"? There is a lot of spots on other pages. No way to take all of them.
If he bids .25, they can put him on (for example) the page 3. So he is on the page 3. Same users even goes there, click on him and google makes money. And the most important thing - because he is there, the man just one position higher then him, has to bid more to stay there, the next man the same and so on, so on.
The same is clear from here (point 4): [services.google.com...]
It means the more people is biding for particular word, the more money google makes.
This is the reason, why I think you are not right.
They have to have another reasons for this. And I think these must be very silly, because it works against advertisers, against users, even against Google.
If "cars" gets 100,000 searchs per day and 1000 people bit on that term, then something has to happen in the system to sort out which ads get shown.
Mark, this just could not be the issue.
1. If you search for cars, there is 124 000 000 results in SERPs. And Google can handle this! They have no problem to build index of 124 000 000 pages, so why there should be any problem with parallel index (of course built on other parameters, but the results is simillar) for a 1000, 2000 ar 10 000 ads?
2. And the last thing - I guess there are no words that trigger 1000 ads. If we have 8 ads on the page, it would mean, that there would be 125 pages of original ads, and on the page 126 it starts repeat.
If we have 8 ads on the page, it would mean, that there would be 125 pages of original ads, and on the page 126 it starts repeat.
I understand what you're saying. I'm just saying I don't think they go down the list of bids that way. The higher bids will show on each of the pages. Also, the number of pages doesn't matter. It's the number of times people search a topic and the number of search pages they go through before they stop. When I search I usually find what I'm looking for the the first page, so I would never even enter the second page of that search term.
I guess there are no words that trigger 1000 ads.
I think there are many words used in phrase match which would generate more than 1000 potential ads. Phrases like: "cars", "homes", "vacation" would be some examples.
And the worst thing - we know, that even if I would bid 150 it has no efecet on On Hold status.
"cars" instead of cars
With phrase matches you will pick up a bunch of searches that no one has thought of. I read that half of all Google searches each day are unique. Imagine that potential.
It's very important to use negative keywords if you are using phase match or you will not meet the minimum CTR of .05 and get your campaing slowed in a hurry. This will take some work, but you will find success after a bunch of trying and learning what works and what doen't work. We must have been slowed a dozen times before we got it right. Just chalk up the $5 charge as education cost. :)
With phrase match you will pick up traffic off of searches like:
"new jersey blue used cars" and stuff like that.
It means the more people is biding for particular word, the more money google makes.
Not necessary so.
For example. If there 1000 bids for "blue widget", there will be 1000 ad positions for "blue widget". Based on Google's data base, there will be minimal or nil clicks for any ad with the ad position of X or lower (X+). Thus, Google will not make any money with (1000-X) ads. The theshold X will be depending on each search term or keyword. To simply the matter, Google just put this ad on hold. The benefits would be:
1. Google doesn't need put these ads in the pool for ad selection every query for the keyword. Thus, the selection will be faster. Note that several selections will take place for each search query.
2. Because the keyword was put on hold, you may attempt to increase the Max CPC for the keyword or its variations. This causes the top X ranking position has a higher value. Thus, Google will make more money with the same number of search queries.
The higher bids will show on each of the pages.
I thought this is only applied to the premium ads
Thus, the selection will be faster.
I am still persuaded that the On trial - On hold staff has nothing to do with the system performance.
In this case, they would aply this On trial - On hold staff only to the words with many bids. So, it would make sence, that there is some treshold, for example 500 bids AND ONLY the words that have more bids than the treshold would be affected.
I have never seen more then 3 pages of results for particular AdWords ad in my country. But I have seen many words in my accounts that have On trial - On Hold status.
Example from my campaign: I just picked up one word (exact match), that has On trial status. If you search this term, there are just 3 ads (including mine). How faster will the selection be without my ad?
As patient2all noticed in another thread:
When you submit a keyword, we predict its CTR based on data such as the performance of your account and other accounts with the same or similar keywords
Other accounts are the problem here. We are punished for mistakes (or bad work) of others. What we can do now, is just vote against it here: [webmasterworld.com...]
and hope, they will hear our voice.
