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Dynamic Remarketing

How effective is it?

     
2:47 pm on Dec 26, 2014 (gmt 0)

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I have an ecommerce site that I want to set up dynamic remarketing for. I'm curious as to what kind of results people have seen compared to regular remarketing and plain old display advertising.
10:58 pm on Dec 26, 2014 (gmt 0)

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Varies considerably, but speaking generally, more important to run than Display, not as important as Google Shopping and Search.
11:29 pm on Dec 26, 2014 (gmt 0)

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Cool, thanks. I'm excited to see how it will affect conversion on cart abandoners.
8:08 pm on Dec 27, 2014 (gmt 0)

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G recommends (and builds default) a 30-day Abandon Audience... your funnel might fit this just fine, or might not.

Split Cart Abandons into time periods, decreasing the bid as the length grows in proportion to your typical funnel. If your average funnel is 1.3 days (short!), do 1-2 day, 3-5 day, 6-10 day, 11-30 day, bidding the 1-2 day highest. If your average funnel is 8.3 days (long), do 1-7 days, 8-15 days, 16-30 days, and maybe even a 31-45 days. I'm just winging these numbers, there's no firm rules here, it also depends on your total volume, and the PPC man hours you have available. Point being, G gets you started with some basic plans, if any of them work for you, segment them further, bid up the pieces that rock.
9:42 pm on Dec 27, 2014 (gmt 0)

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Thanks for the recommendation, that is a great idea!