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AdWords Copy Scramble!

More fun with AdWords...

     
6:32 pm on Nov 24, 2014 (gmt 0)

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Hi,

Been a while since I've started an account from scratch - I'm seeing (in great detail) how Google now writes my ads for me!

Please, is there any way to more precisely control what the advertisement says?

I've spoken with the nice people at the 800 number and they say there is "no way" to control this other than using a period at the end of the first description line.

My particular issue is the first line of the ad is ugly and it has nothing to do with the desc lines.

The nice person at the other end of the phone (you know, at HQ) said this was automatically and randomly generated by Google and it "pulled copy from the website looking for words like 'fast' or 'free' or similar and if it didn't find a word like this, it defaulted to the URL".

...Which in our case is ugly and not something I want in the top line!

Please, how do I learn more about this so called feature - please what is it called so I can Google this without having to guess what this is actually called?

Has any one developed a simple way to control this?

Thanks so much as always!
2:22 pm on Nov 25, 2014 (gmt 0)

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You can opt-out of certain "beta tests" or "ad-experiments" that Google periodically runs across their network. Read your program terms. There is a section that talks about how you can opt out of certain beta tests as it relates to the automatic formatting of ads.

This won't get rid of all the ad formats. However, it should get rid of untested formats that may or may not meet quality thresholds as defined by Google.
1:57 am on Nov 27, 2014 (gmt 0)

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Thanks - that is helpful.