Is Double Serving allowed now

Can't find policy under Google New Policy Center

[lgn1]

I can't find any reference to Double Serving, anywhere under the Google New Policy Center.

[support.google.com...]

They weren't really enforcing it, and it only works if you already have dominate market share and you don't mind spending the extra money to discourage competition. You are also paying a premium by competing against yourself.

[RhinoFish]

I don't see a direct reference to it where you linked. But if you use the search box, it's easily found:
[support.google.com...]

Maybe it's not frequent enough to get it's own paragraph or link in the main policy areas you linked to, but they haven't changed their stance at all.

Under "abuse of the ad network" here:
[support.google.com...]
it says:
"businesses that attempt to gain an unfair advantage in the ad auction"

The example they give lower on the page talks affiliates, but scroll lower, open the plus box for "What can you do", "gaining an unfair advantage", and you'll find what you're looking for...

"Check your ad campaigns and other AdWords accounts to make sure that you're not trying to show more than one ad at a time for your business or site"

and look under "Diverse content"

[lgn1]

It looks like it's gotten more generic. We asked Google if we were double serving because we were selling one brand on one website and another brand on the other site. We don't cross link the sites.

This was about two years ago. They got back to us in a week, saying based on their policies, they could not tell if we were double serving or not. To be on the safe side we set up a separate corporation for the second branded site.

It wasn't cheap, but it provides peace of mind.

[ogletree]

Double serving is not officially allowed but it is very easy to do. It is quite rampant in some areas.

One thing we did once was selling the same thing on our site and amazon with two Adwords accounts. I had a Google rep help me improve both accounts and nothing was said about double serving.

BTW doing PPC to amazon gets really good quality scores.

[Nutterum]

As long as you do not go overboard with it, there should not be a problem. There were some cases of trumping the ads space and thus a subsequent penalty but at the same time I`ve seen some online stores going with 3-4 ads at the same time for one product line(redirecting to different landing pages though!) and no one even raised an eyebrow.