How many people maintain page(s) made for PPC only while having separate pages for organic search - with success? On the same note, have you been any successful with such PPC dedicated pages in getting better QS?
There's a lot of times that we'll set up a subdomain just for PPC and then run organic from the main domain.
The reasons can be quite varied why this can be a good strategy: - The main site is locked down by IT; and it takes months to make changes. By giving the marketing department a subdomain (often on a different server) the company can become much more agile in creating and testing messages. These pages might be used for social or email as well. - The main site is controlled by a 3rd party and its expensive (or almost impossible) to make changes - The site is ecommerce template driven and doesn't support 'sales' pages or buying guides easily. In this case, you can test templates on a subdomain and if you find something that's better; then you can roll it out to the main site (with the SEO dpt blessing)
There are many more reasons; but running a subdomain can give you a lot of flexibility for fast changes or landing page testing outside of IT or 3rd party interference.
Most affiliate programs offer phone tracking, like Invoca (formerly Ring Revenue) attached to ShareASale, with no setup or licensing costs. For affiliates, better to track their calls and pay them (they make more) than to break the customer service flow to your buying traffic by removing your phone number.
Modified offers can be done dynamically, to maintain main site branding, and to avoid the confusion (and complaints) on return visits when they see a different offer on main domain.
I've got nothing personal at stake here, but it's my opinion, there's no good reason to do this. It may be easier at times, but easier doesn't yield better results, from ROI or branding perspective.
I've been negative enough here, all done for me. :-)
Have fun, sell a ton no matter which route you choose!
RhinoFish - I guess there are times when I don't think of it as being forced to as with a subdomain you can be very creative very quickly; just try new things; etc.
With a regular domain, you often need to implement changes, then go through full QA, then deploy the changes. It's not that the dev teams aren't responsive, its that the site has a lot of moving parts, and when you make a subdomain in some of these cases, its a win for everyone. If changes aren't good; then you aren't wasting dev/QA time on something that's not long term, etc.
While there have been times that we've done it to get around problems; there are many times we've done it just for the flexibility or marketing controlling the experimental environment.