Trying to find work in the PPC industry, some advice please?

Seeking advice about working in the PPC industry

[ppcstarter]

I want to build a career doing pay-per-click work so I'm trying to get a job in this industry (for a company, not as a freelancer).

I've used Adwords, Bing, and Facebook Ads for a few small projects, something of my own and helping some friends. I know the system, I know a little bit about advertising and markeing, I have working knowledge of PPC. But the problem is I have no professional experience.

I will write on my resume that I have 1 year of experience (little white lie, I'm not claiming to be anything close to an expert) and look for entry level work.

I'm trying to figure out what is most important for me to know before applying for jobs which is why I made this post. I looked through existing job postings for entry level PPC and it seems the most important things are:

* Proficiency with Adwords
* Knowing how to use the Adwords editor
* Marketing/advertising knowledge
* Advanced knowledge of Microsoft Excel (pivot tables)
* Conversion rate optimization knowledge/experience
* Being good with Google Analytics
* Working knowledge of some additional related skills - SEO, HTML, CSS, Wordpress, Google/Bing webmaster tools
* Certifications


Am I missing anything? What else does an entry level PPC person need? Also, what's the industry like? What can I expect?


Thanks in advance to all responses!

[vandelayweb]

You may want to include some concrete numbers. Something like -- Improved CTR on average from .54% to 5.8%, Improved client CPC from $3.45 to $1.54 based on optimized ad copy. Obviously don't include these if you can't back them up, but hard numbers would make me look at you a lot closer as a potential employer asking what can you do to improve my business or (in the agency setting) that of my clients.

[tangor]

I will write on my resume that I have 1 year of experience (little white lie, I'm not claiming to be anything close to an expert) and look for entry level work.

Might word that a bit differently (ie. tell no lies, little or white).

Sadly, the experience you've indicated is not sufficient, else any Tom, Dick, or Harry could claim "experience".

Not meant to be a wet blanket on ambition, just an observation that this career path is a short one and what income might be gained is not stellar.

[creeking]

here are some questions that might be asked....

how much have you spent in adwords?


if you know how to run a profitable adwords campaign, are you running profitable campaigns for your own websites? (why not?)

[RhinoFish]

Sign up at Trada (crowdsourced PPC), get some real experience.

[creeking]

just noticed it's been over a month since the thread was started, with no OP response, and this was the OP's only post.


>> not worth any more time.