Using Keyword in Headline - any easy way?

[nic_g]

I guess it has been asked before but I can't seem to find anything relating to this question.

I want to follow the advice below in Brad Hill's "Building your business with Google for Dummies" (fab book!):

"The need for relevance is why so many successful advertisers create multiple Ad Groups in a campaign, each of which consists of one ad associated with one keyword. Search Google for an author’s name, for example, and look at the ads for Amazon.com, Alibris.com, and other e-tailers. The best copy of those ads contains the name of the author you searched. That means the store created a unique ad for each author (or lots of authors, anyway) in the store, with the author’s name as the keyword."

I want to know if there is an easier way of doing this rather than setting up individual Ad Groups as this will probably take me years as I have 1000's of keywords eg.

Keywords Brad Hill, Bradley Hill etc

Headline Brad Hill
Description Buy Brad Hill books online .......

or if that is not easily possible, just changing the headline but having the same descriptions of a whole group

Keywords Brad Hill, Bradley Hill etc

Headline Brad Hill
Description Buy e-commerce books online .......

Any help greatly appreciated!

[Jmez]

Sounds like this is what you are looking for.

Please use keyword insertion with the requirements detailed below. If your
ad(s) and/or keyword(s) are not in compliance with all requirements, they will be disapproved.

KEYWORD INSERTION

Place {squiggly brackets} around one of the following, as shown, into your ad text:

{Keyword:Default Ad Text Here}
{KeyWord:Default Ad Text Here}
{keyword:Default Ad Text Here}

SPECIFICATIONS

- Default Ad Text: You must include default ad text in case your keyword exceeds ad text character limits. If you do not include default ad text, and your keyword exceeds character limits, your ad(s) and/or keyword(s) will be disapproved. The default ad text you choose must be 15 characters or less for the title and 25 characters or less for the description line.

- Editorial Guidelines: Ad text using this tool is still subject to our Editorial Guidelines (http://adwords.google.com/select/guidelines.html).
Therefore, if your inserted keywords are not in compliance, your ad(s) and/or keyword(s) will be disapproved.

- Character Limits: If an inserted keyword makes your ad text exceed the character limit and you have not included default ad text, your ad(s) and/or keyword(s) will be disapproved. Please be sure that the final ad text (including inserted keywords) does not exceed the character limits for each line (1st line = 25; 2nd line = 35; 3rd line = 35).

EXAMPLE

Ad text created:

{KeyWord: See the Amazon} <- 'Keyword' shown with initial capitalization Gorgeous vacations for the entire family; try us out!
theamazonjungle.com

Ad text seen on keyword: amazon jungle

Amazon Jungle <- Keyword shown with initial capitalization Gorgeous vacations for the entire family; try us out!
amazonjungle.com

Ad text seen on keyword: travel to the amazon jungle (27 characters)

See the Amazon<- Keyword too long, default ad text shown Gorgeous vacations for the entire family; try us out!
theamazonjungle.com

[nic_g]

Jmez - you are a star!
I knew there must be some way to do it! You have just saved me hours and hours of work doing them individually.
Thank you so much

[twelver]

So let me see if I understand this correctly.
If I have 25 keywords for one ad, such as "blue widget", "black widget", etc. then I would set up 25 dynamic insertion keyword text ads, each with the specific keywords, after the {keyword:****} so that those specific keywords show up bold on the top line of the ad?

[nic_g]

I've tried it and it works! You just need to be carefull about the word/phrase length. If you work out your keywords first in excel just make sure you do not go over 25 words for headline by using the LEN function.

[buckworks]

then I would set up 25 dynamic insertion keyword text ads

No, it's easier than that. You'd make one dynamic ad, with 25 keywords in the ad group.

Side note: keep an eye on what competitors are doing, because I've seen searches where every ad on the page had the same title. Dynamic matching gives less advantage and could even be counterproductive if too many people are doing the same thing.

[AdWordsAdvisor]

I've tried it and it works! You just need to be carefull about the word/phrase length...

I'd also like to suggest that it's important to 'scrub' the keyword list for keywords that might be fine in a keyword list, but which would result in an appropriate ad when inserted in the ad copy.

Personally, I practice 'RMKI' or Rapid Mental Keyword Insertion. It's easy & fun, and you can do it at your computer - or even while stuck in rush hour traffic. ;)

First, you create a strong mental picture of your ad, and then you mentally go through your entire keyword list. Does everything seem OK? Or does something jump out at you as, somehow, being wrong?

OK, so I made up the whole 'RMKI' thing - but the habit of checking is actually a good one to get into. No kidding.

AWA

[eWhisper]

even while stuck in rush hour traffic

Something similiar, when at the computer, I'm looking at hard numbers, keywords, ads, etc.

I find that when away from the computer, it's easier to think about the buying cycle, the products, the products purpose and how they all fit together.

If someone is looking for a product, it's often not the product they are searching for, but how the product will be used (or what it'll fix, improve, etc), and getting into the mind of the seacher is easier done when you can't look up info, but have to be in the searchers mental thought process.

It's at these times when the condition keywords, those that describe a problem, condition, improvement, that aren't likely to be found on the website/product description can be deciphered more clearly and often convert as well, or better, than the product keywords.