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How to gain PPC experience

   
6:54 pm on Jan 26, 2014 (gmt 0)



I have been doing SEO for three years now. But, it seems many of the SEO jobs i'm applying for, currently, require ppc. Does anyone have any ideas how I can gain some experience? At my current job, i'v created some negative keywords, and Ad groups. But, have not run any campaigns.
8:53 pm on Jan 26, 2014 (gmt 0)

WebmasterWorld Senior Member 5+ Year Member



Become a worker at Trada.

Do some free work for a non-profit or a college.
1:01 am on Jan 27, 2014 (gmt 0)



Thanks for your answer RhinoFish, i'll look into those.
4:34 am on Feb 1, 2014 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Take the adwords cert [support.google.com...]
11:05 am on Feb 10, 2014 (gmt 0)

5+ Year Member



As you are already working in SEO, you must have good exposure of keyword research and landing page optimization. As suggested by other, first create dummy campaign by reviewing Google adword guide suggested by Minnapple.

If you are having website, run a test campaign (you can easily find coupon from $50 to $200) for running your first campaign.

Keep watching your campaign and do the require changes. Keep asking at Google Adwords community [en.adwords-community.com...] one of the best place to find answers of your question.

All the best
12:48 am on Feb 11, 2014 (gmt 0)



Thank you all for your feedback, I really appreciate.
 

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