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Keywords Listed as Disapproved

         

patient2all

10:41 am on Feb 13, 2005 (gmt 0)

10+ Year Member



I haven't seen this before. Two keywords in an AdGroup are listed on the group's page as "Disapproved". They are just slight variations on 136 other keywords in the group. In fact there are exact matches and broad matches for these same phrases still showing, only these 2 phrases say "Disapproved". I can't imagine what could be wrong with them or how they could be misinterpreted.

"Disapproved" is not a listed keyword status and up until now, "Disapproved" keywords were always kicked out at entry time.

Anyone else ever seen this?

patient2all

eWhisper

2:30 pm on Feb 13, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Usually this happens when a new ad is created with dynamic insertion and you have keywords that would break the ad display policy (i.e. trademarked terms, adult terms, misspellings).

This also happens vice versa, you add keywords to a group that has a dynamic insertion ad (the ad could be disapproved for not being allowed to show those keywords, or the keywords could be disapproved as they aren't allowed to be seen in the ad).

The major issue with the above is that it's at the editor's discretion to disapprove the ad or the keyword - and there doesn't seem to be a consistent policy involved here.

kaylowe

3:45 pm on Feb 13, 2005 (gmt 0)

10+ Year Member



Believe, they do not always catch everything at submission! I have run things for ages and suddenly adwords pulls a "disapproved". Like they just found it.

Kay

patient2all

5:19 am on Feb 14, 2005 (gmt 0)

10+ Year Member



I don't think either of those two apply here. No dynamic insertion and these keywords are variations on many others that have not been "disapproved". There is nothing about these keywords that would violate TOS. Both terms are also broadmatch (these were phrase) and they weren't touched. The remaining terms are very similar to the two that were "Disapproved".

The AdGroup is typical of many of mine where I have 138 combos of exact, phrase and broadmatch.

I hope support has a good explanation for this one. My gut feeling is they're trying to test something and I was an unfortunate victim.

Thanks for trying!

patient2all

edit_g

5:39 am on Feb 14, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Believe, they do not always catch everything at submission! I have run things for ages and suddenly adwords pulls a "disapproved". Like they just found it.

In one campaign with lots of misspellings (they're often searched for more than the correct spelling) I had around 1,500 {location misspelling} keywords bumped overnight because they had the dynamic insertion of misspellings... This is after they had been running for over 6 months...

I wasn't a very happy badger - demanded that Google go into the account and seperate them into the same adgroups with non-dynamic ads (if that's the way they wanted them). I wasn't expecting them to do it - but they did! :D

AdWordsAdvisor

11:34 pm on Feb 14, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I haven't seen this before. Two keywords in an AdGroup are listed on the group's page as "Disapproved". They are just slight variations on 136 other keywords in the group. In fact there are exact matches and broad matches for these same phrases still showing, only these 2 phrases say "Disapproved". I can't imagine what could be wrong with them or how they could be misinterpreted.

I hope support has a good explanation for this one. My gut feeling is they're trying to test something and I was an unfortunate victim.

patient2all, it sounds as if you've already done what I was going to suggest, after having read your first post. Really, an answer to this will require a look at your account - so contacting AdWords support is the way to go.

BTW, you may want check for an email from the support team on this, as one would ordinarily have been sent at the time of the disapproval. The subject line will reference your AdWords Approval Status.

I would be pretty surprised if the disapprovals were the result of a test of some sort. A disapproval such as you've described only happens when a live human reviewer makes a decision, based on what they see in their review of your ads/keywords/sites.

In one campaign with lots of misspellings (they're often searched for more than the correct spelling) I had around 1,500 {location misspelling} keywords bumped overnight because they had the dynamic insertion of misspellings... This is after they had been running for over 6 months...

edit_g, this is the sort of thing that can happen when a user has written in to complain about an 'inappropriate' ad. Such complaints are followed up on, and include another look at the account that delivered the ad.

AWA

patient2all

1:26 am on Feb 15, 2005 (gmt 0)

10+ Year Member



AWA,

Google support responded with an apology if the 2 keywords were disapproved in error. They have been reviewed, approved and are now "running".

Fair enough, those 2 combos hadn't gotten any impressions with that match anyway (unless while they were disapproved.....)

Thanks,

patient2all

patient2all

1:28 am on Feb 15, 2005 (gmt 0)

10+ Year Member



this is the sort of thing that can happen when a user has written in to complain about an 'inappropriate' ad.

Makes you wonder what kind of ads these guys were running.. :)

patient2all

edit_g

8:12 am on Feb 15, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Makes you wonder what kind of ads these guys were running..

Hey, watch it, it's perfectly legal (in some countries). ;)

Actually - the ads were really mundane - the only reason they were flagged up was because they were dynamically inserting the users' misspelling into the ad copy - something Google does not allow.

AdWordsAdvisor

6:09 pm on Feb 15, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hey, watch it, it's perfectly legal (in some countries). ;)

Actually - the ads were really mundane - the only reason they were flagged up was because they were dynamically inserting the users' misspelling into the ad copy - something Google does not allow

Hey, sorry about that edit_g! I didn't mean to imply anything about your ads in particular with my last post!

I was using the word 'inappropriate' in a really broad sense - and simply meant anything that is not within the guidelines.

In the back of my mind were the many emails I see every week from users (and, yes, sometimes even other advertisers) who want to 'turn in' an AdWords advertiser who has a typo, or other minor problem with their ad.

You might be surprised how often we hear from users who want to protect the quality of the ads we show. And I, for one, am delighted that our users care so much. ;)

AWA

patient2all

5:58 am on Feb 16, 2005 (gmt 0)

10+ Year Member



Hey, in order to be diversified, I have campaigns for items from the most innocent to the most decadent.

I sometimes imagine certain ads and keywords I use causing a churchgoing Irish reviewer to blanch and need a moment to compose themselves after reviewing some of my content.

In some cases, I'd imagine the reviewer hasn't a clue what the product and page is even all about :)

I'm recalling one site in particular where approval must have required a group effort of reviewers with different levels of worldliness to determine whether the ad was within the bounds of decency. Turns out the product didn't convert well, since it only appealed to what one might call a "very limited segment of the marketplace".

patient2all